Customer Communication Executive

Tavaasa Group | Dehradun, Uttarakhand | Full-time

About the Role

Tavaasa Group is hiring a CRM & Customer Communication Executive to review daily POS and CRM data across all our brands (Tavaasa Cafe, Bakehouse, and Tavaasa Coffee & Roasters) and personally handle the customer messaging that follows: WhatsApp, SMS, and email. This is a hands-on execution role, not a strategy role. The person spots simple, everyday patterns in the data (a lapsed customer, a complaint, a loyalty milestone) and sends the right message at the right time, every day, across every brand.

Key Responsibilities

- Log into POS and CRM systems daily and pull customer activity across all outlets: repeat vs. new customers, order value, visit gaps, loyalty points, feedback flags.
- Spot simple, actionable patterns (a customer who hasn't visited in 30 days, a birthday coming up, a complaint left unresolved) and act on them the same day.
- Personally draft and send customer messages (WhatsApp, SMS, email) using approved templates and campaign calendars, across all Tavaasa brands.
- Follow up individually with customers who need a human touch (a complaint, a VIP customer, a churn risk) rather than an automated message.




- Keep CRM data clean: merge duplicate entries, tag customer preferences, log every message sent.
- Maintain a simple weekly messaging calendar (promotions, menu launches, festival greetings, loyalty nudges) and get it approved before sending.
- Report back weekly on messages sent, response rates, and any recurring complaints to management.

What We're Looking For

- 0 to 2 years of experience. Freshers with strong written communication are welcome to apply.
- Comfortable with spreadsheets and can pick up a recent CRM/POS tool quickly.
- Strong written communication in English and Hindi. This person is the one actually messaging the customer.
- Basic number sense: can look at a data table and notice what's changed.
- Reliable and detail-oriented. Messages go out daily, nothing should slip.
- Comfortable working across multiple brands and outlets at once.

Nice to Have

- Experience with WhatsApp Business or bulk messaging tools.
- Any prior café, restaurant, or hospitality experience.
- Basic Excel (filters, VLOOKUP).

Pay: ₹16,000.00 - ₹23,000.00 per month

Work Location: In person

📌 Customer Communication Executive (Ajabpur Kalan)
🏢 Tavaasa
📍 Ajabpur Kalan