: CRM Executive

Company: Tavaasa Group

Location: Dehradun, Uttarakhand

Experience: 0–2 years (freshers encouraged to apply)

Employment Type: Full-time

About Tavaasa Group

Tavaasa Group is a multi-brand food and beverage company built on a clean-food, no-artificial-ingredients philosophy. Our portfolio includes Tavaasa Coffee & Roasters (specialty coffee roastery), Tavaasa Cafe, Tavaasa Bakehouse, and RedCoal (premium Indian dining and catering).

Role Overview

We're looking for a CRM Executive to own customer relationships across our cafe, bakehouse, and dining brands. This role sits at the heart of how we retain and delight guests, from managing our loyalty program to turning one-time visitors into regulars. It's a great fit for someone early in their career who communicates well and genuinely enjoys talking to people.

Key Responsibilities

- Manage and grow the customer loyalty program, including enrolments, redemptions, and campaign execution
- Maintain and segment the customer database for targeted outreach (offers, birthdays, win-back campaigns)
- Handle customer feedback and complaints across calls, social media, and in-store channels, ensuring timely resolution
- Run WhatsApp, SMS,



and email communication for promotions and customer engagement
- Coordinate with outlet teams (cafe, bakehouse, roastery, RedCoal) to close the loop on guest issues
- Track repeat-visit rate, NPS/CSAT, and share simple reports with management
- Support in-store engagement initiatives to drive footfall and repeat visits

Requirements
- Bachelor's degree in any discipline
- Excellent verbal and written communication skills in English and Hindi
- Comfortable learning recent tools (POS systems, CRM/loyalty platforms, WhatsApp Business)
- Patient, empathetic, and solutions-oriented when dealing with customers
- Basic proficiency in MS Excel/Google Sheets
- Prior experience or interest in F&B;, hospitality, or retail is a plus, not mandatory

What We Offer
- Hands-on exposure to customer experience and loyalty marketing across a growing multi-brand F&B; group
- A young, fast-paced work environment with direct access to founders and leadership
- Room to grow into a broader marketing or operations role as the group scales

Pay: ₹16,000.00 - ₹23,000.00 per month

Work Location: In person

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