Corporate Sales Manager

Company: Tavaasa Group

Location: Dehradun, Uttarakhand

Department: Corporate Sales / Business Development

Employment Type: Full time

Reports To: Business Development Lead

Direct Reports: CRM Team

About Tavaasa Group

Tavaasa Group is a multi-brand food and beverage company built on a clean-food, no-artificial-ingredients philosophy. The group includes Tavaasa Coffee & Roasters (specialty roastery and B2B wholesale), Tavaasa Cafe, and Tavaasa Bakehouse.

Role Overview

We are looking for a senior Corporate Sales Manager to lead Tavaasa's corporate sales function in Dehradun, spanning corporate gifting, festive gifting, and coffee supply. This is a player-manager role. You will personally drive high-value corporate tie-ups through cold calling, field visits, and closing, while also leading the CRM team that supports lead tracking and pipeline management for the function.

Key Responsibilities

● Team leadership: Lead, manage, and mentor the CRM team, ensuring accurate lead capture, timely follow-ups, and clean pipeline data across all sales activity.

● CRM ownership: Set and enforce standards for lead entry, assignment, and status tracking; own the CRM process end-to-end for the function.

● Lead generation: Personally cold call corporates, offices, and institutions in Dehradun to build a pipeline of prospects for corporate gifting, festive gifting, and coffee supply tie-ups.

● Field visits: Visit generated leads in person to pitch, present, and negotiate tie-ups.

● Conversion: Own the full sales cycle from first call to signed agreement, and convert leads into active corporate accounts.

● Seasonal planning: Build a festive-season pipeline in advance (Diwali, New Year, and other key gifting windows)



to capture time-bound corporate gifting demand.

● Reporting: Consolidate and present weekly sales and CRM performance, own and team, to leadership.

● Handover: Coordinate with operations/fulfilment teams post-conversion for smooth order execution and account onboarding.

Key Result Areas (KRAs)

Team

● CRM data accuracy and compliance across the team

● Team's average lead-to-conversion ratio

● Team productivity (calls made, visits logged)

Individual

● Number of outbound cold calls made per day

● Number of tie-ups closed per month, by category (corporate gifting, festive gifting, coffee supply)

● Revenue generated from corporate accounts

Requirements

● Graduate in any discipline; MBA preferred.

● 5-8 years of experience in B2B/corporate sales, preferably in gifting, F&B;, hospitality, or FMCG, including at least 1-2 years leading a team.

● Proven experience managing a CRM system and/or a small sales/CRM team.

● Strong personal track record of cold calling and self-sourced lead generation.

● Own two-wheeler/vehicle and valid driving license, for regular field visits across Dehradun.

● Strong communication skills in English and Hindi.

● Familiarity with the Dehradun corporate landscape is an advantage.

Skills & Competencies

● People management and team leadership

● Outbound prospecting and cold-calling confidence

● Negotiation and closing ability

● Relationship building with corporate stakeholders

● CRM process design and data governance

● Ability to plan ahead for seasonal/festive demand cycles

● Self-motivated, target-driven, and organized

Compensation

Fixed CTC (senior band) plus performance-linked incentive on team and individual tie-ups closed.

Pay: ₹35,000.00 - ₹55,000.00 per month

Work Location: In person

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