Glamart AdvertisingLocation: Kolkata

Department: Creative

Employment Type: Full-Time

Experience: 1–4 Years

Industry: Advertising / Marketing / Digital Media

About Glamart AdvertisingGlamart Advertising is a creative advertising and communication agency focused on developing impactful brand campaigns, digital content, and communication strategies. We are looking for a Bengali Copywriter who can bring together strong language skills, cultural understanding, creativity, and a sharp advertising instinct.

Role OverviewAs a Bengali Copywriter, you will be responsible for developing original, engaging, and culturally relevant Bengali content across advertising, digital, social media, branding, and promotional campaigns.

The ideal candidate should have a strong command of written Bengali, an instinct for catchy communication, and the ability to turn a brief into memorable copy.

Key Responsibilities

- Develop creative Bengali copy for:
- Advertising campaigns
- Social media posts and campaigns
- Digital advertisements
- Print advertisements
- Hoardings and outdoor campaigns
- Brand taglines and headlines
- Promotional campaigns
- Festival and occasion-based communication
- Video scripts, reels and digital films
- Website and marketing content
- Brochures, leaflets and other brand collateral
- Conceptualise campaign ideas, hooks, headlines, taglines and creative communication routes.
- Translate marketing objectives and brand briefs into compelling Bengali communication.
- Write Bengali content that is grammatically accurate, contemporary, conversational and culturally relevant.




- Adapt communication according to different brand personalities, audiences and platforms.
- Collaborate with Art Directors, Graphic Designers, Social Media Managers, Account Managers and Creative Leads.
- Participate in brainstorming sessions and contribute original campaign ideas.
- Research brands, audiences, competitors, cultural trends and relevant Bengali references to strengthen communication.
- Proofread and edit Bengali content before publication.
- Ensure consistency in tone of voice, brand language and messaging across campaigns.
- Occasionally develop Bengali-English bilingual or Hinglish-style communication where appropriate for the brand.

What We’re Looking For
- Excellent command of Bengali language, grammar, vocabulary and sentence construction.
- Strong understanding of Bengali culture, contemporary trends, humour, idioms and colloquial expressions.
- Ability to write both emotionally engaging and commercially effective copy.
- Strong conceptual and storytelling abilities.
- A natural understanding of what makes a headline or campaign line catchy, memorable and shareable.
- Ability to write for different audiences—from traditional consumers to younger digital audiences.
- Strong proofreading and editing skills.




- Ability to understand a brief and deliver within deadlines.
- Willingness to experiment with language and creative formats.
- Advertising agency, digital marketing or brand-content experience will be an advantage.

Preferred Qualifications
- Bachelor's degree in Bengali, Mass Communication, Journalism, Advertising, English or a related discipline.
- 1–4 years of experience in copywriting, advertising, content writing, digital marketing or a creative agency.
- Candidates with exceptional Bengali writing skills and a strong creative portfolio may also be considered irrespective of academic background.

Key SkillsMust Have:

- Bengali Copywriting
- Creative Writing
- Bengali Grammar & Proofreading
- Advertising Concepts
- Headline & Tagline Writing
- Social Media Content
- Storytelling
- Cultural & Local Insight

Good to Have:

- Scriptwriting
- Digital Campaign Development
- Content Strategy
- Bengali-English Adaptation
- Knowledge of SEO/Social Media trends
- Basic understanding of visual communication

What You’ll Get at Glamart Advertising
- Opportunity to work on diverse brands and creative campaigns.
- Exposure to both traditional and digital advertising.
- A team-oriented creative environment.
- Opportunity to experiment with new formats, ideas and communication styles.
- Scope to build a strong advertising portfolio and grow within the creative team.

How to ApplyInterested candidates can share their CV along with a portfolio/sample of Bengali copywriting work. Subject: Application – Bengali Copywriter

Portfolio is strongly preferred.

📌 Copywriter (Dum Dum)
🏢 Glamart
📍 Dum Dum