Content Strategist – Hospitality

Location: Pune, Maharashtra

Employment Type: Full-time

Experience: 2–5 years

Industry: Digital Marketing / Hospitality / Travel / F&B;

About the Role

We are looking for a Content Strategist with a solid understanding of the hospitality, food & beverage, travel, and lifestyle industry to join our digital marketing agency in Pune.

The role requires a combination of strategic thinking, creative storytelling, consumer understanding, and digital marketing knowledge.

You will be responsible for developing content strategies for hospitality clients, including hotels, resorts, restaurants, cafés, bars, hospitality groups, travel brands, and lifestyle properties.

The ideal candidate understands that hospitality content is not just about creating beautiful posts. It is about selling an experience, building desire, strengthening the brand, and ultimately driving bookings, reservations, enquiries, footfall, and engagement.

Key Responsibilities

- Develop end-to-end content strategies for hospitality and F&B; clients.
- Understand each client's brand positioning, target audience, USPs, offerings, and business objectives.
- Create monthly and quarterly content strategies and calendars for multiple clients.
- Develop content pillars around food, experiences, rooms, amenities, destinations, events, offers, occasions, and lifestyle.
- Develop creative concepts and campaign ideas for social media and digital platforms.
- Create content ideas for Instagram, Facebook, YouTube, LinkedIn, websites, blogs, email marketing, and other relevant channels.
- Develop creative briefs for copywriters, designers, photographers, videographers, and social media teams.
- Develop and maintain brand voice, tone, messaging, and communication guidelines.
- Work closely with social media managers, designers, copywriters, and video teams to ensure consistent brand storytelling.
- Develop content ideas around seasonal occasions, festivals, holidays, weddings, corporate events, staycations, dining experiences, and special offers.
- Conduct competitor, audience, and market research to identify trends and content opportunities.
- Stay updated with hospitality, travel, food, lifestyle, and social media trends.




- Work with SEO teams to develop relevant website, blog, and search-focused content strategies.
- Analyse content performance and provide actionable recommendations.
- Identify high-performing content formats, topics, hooks, and audience behaviours.
- Present content strategies, campaigns, and creative ideas to clients.
- Collaborate with account managers and performance marketing teams to align organic content with paid campaigns and overall business objectives.
- Manage content requirements, approvals, and timelines across multiple hospitality accounts.

Hospitality-Specific Responsibilities The candidate should be comfortable developing content around:
- Hotels and resorts
- Restaurants and cafés
- Food and beverage brands
- Luxury and boutique hospitality
- Travel and tourism
- Staycations and experiences
- Weddings and destination weddings
- Banquets and conferences
- Corporate events
- Weekend experiences
- Seasonal and festive campaigns
- Restaurant and hotel launches
- Chef and culinary storytelling
- Food and hospitality photography/video
- Influencer and creator collaborations
- Hospitality offers and packages
- Guest experiences and testimonials

Requirements
- 2–5 years of experience in content strategy, content marketing, social media, digital marketing, advertising, or a related field.
- Prior experience working with a digital marketing, advertising, or creative agency is preferred.
- Experience with hospitality, hotels, restaurants, F&B;, travel, tourism, or lifestyle brands will be a strong advantage.
- Excellent English communication and writing skills.
- Solid understanding of social media platforms and digital content trends.
- Strong storytelling, conceptualisation, and creative ideation skills.
- Ability to understand a hospitality brand and translate its experience into compelling content.
- Good understanding of Instagram,



Facebook, YouTube, LinkedIn, and other relevant digital platforms.
- Basic understanding of SEO, content marketing, paid media, and digital analytics.
- Ability to interpret social media and content performance reports.
- Strong presentation and client communication skills.
- Ability to manage multiple accounts and deadlines in a fast-paced agency setting.
- Familiarity with Canva, Meta Business Suite, Google Analytics/GA4, social media analytics, and AI-powered content/research tools is an advantage.

Key Skills
- Content Strategy
- Hospitality Marketing
- Social Media Strategy
- Brand Storytelling
- Creative Ideation
- Copywriting
- Campaign Planning
- Audience Research
- Competitor Research
- Content Calendar Planning
- Digital Marketing
- SEO Content Strategy
- Social Media Analytics
- Client Communication
- Presentation Skills
- Trend Spotting

The Ideal Candidate You are someone who can walk into a hotel, restaurant, resort, or café and immediately identify stories, experiences, USPs, and content opportunities.

You understand why one food reel gets shared while another doesn't. You know how to turn a hotel's room, restaurant, chef, pool, location, ambience, or guest experience into a compelling story.

You can balance creativity with business objectives and understand that great hospitality content should influence how people discover, desire, visit, book, dine, and recommend a brand.

You should be curious about food, travel, hospitality, culture, social media, and emerging digital trends, and enjoy working in a fast-paced agency environment.

Key Performance Indicators

Success in this role will be measured through:

- Quality and effectiveness of content strategies
- Engagement and audience growth
- Content reach and visibility
- Campaign performance
- Website and content performance
- Leads, enquiries, reservations, or bookings where applicable
- Client satisfaction and retention
- Quality and consistency of brand communication
- Timely delivery of content strategies and campaigns
- Ability to identify and execute new content opportunities

Pay: ₹12,961.44 - ₹49,276.93 per month

Work Location: In person

📌 Content Strategist (Pune)
🏢 Medba Marketing services
📍 Pune