Location: Jaipur, Rajasthan

Department: Marketing / Digital Marketing

Experience: 3–6 Years

Employment Type: Full time

Industry: Gems & Jewellery

About the Role

We are looking for a creative, confident, and performance-driven Content & Video Manager to join our marketing team in Jaipur. The ideal candidate will have strong speaking, storytelling, on-camera and video content creation skills, with the ability to conceptualize and execute engaging video advertisements from start to finish.

The key responsibility of this role will be to manage and execute end-to-end video ad production, from developing creative concepts and scripts to coordinating shoots, actors and editors, analyzing performance data, and continuously improving advertisements.

Key Responsibilities

● Take complete ownership of end-to-end video advertisement production, from ideation to final delivery.

● Develop creative concepts, scripts, hooks, storyboards and video formats for digital advertising.

● Participate in and, where required, feature in video advertisements as an on-camera presenter/creator.

● Collaborate with video editors, designers, photographers and other creative professionals.

● Hire and coordinate freelance actors, models, creators and other talent for advertisements.

● Recreate, adapt and improve successful advertisements and content formats.

● Create engaging video content for Meta, Google, Instagram, YouTube and other digital platforms.

● Develop content around jewellery collections, gemstones, designs, craftsmanship, offers, customer stories and trends.

● Analyze creative and campaign data to identify high-performing hooks, messages and formats.

● Use data insights to produce, test and iterate high-performing video advertisements.

● Provide clear briefs, scripts, references and feedback to video editors.

● Stay updated with advertising trends,



viral formats and successful creative strategies.

● Maintain a content calendar and ensure timely execution of campaigns and creative requirements.

● Work closely with marketing and performance teams to align creatives with campaign objectives.

Required Skills & Qualifications

● Bachelor's degree in Marketing, Mass Communication, Journalism, Advertising, Digital Marketing, Media Studies or a related field.

● 3–6 years of relevant experience in Content Creation, Video Production, Digital Marketing, Advertising, Social Media or Performance Marketing.

● Excellent verbal and written communication skills.

● Strong speaking and presentation skills with confidence in front of the camera.

● Strong storytelling, scriptwriting and creative concept development abilities.

● Hands-on understanding of video content creation and production.

● Strong understanding of social media platforms and digital content trends.

● Ability to coordinate with editors, freelancers, actors and internal teams.

● Creative thinking combined with a performance-oriented mindset.

● Ability to analyze data and use insights to improve creative performance.

● Strong organizational and project management skills.

Preferred / Added Advantage

● Previous experience in creating or managing creatives for Meta Ads and Google Ads.

● Experience in performance marketing videos or direct-response advertisements.

● Experience working with freelance actors, models, influencers or content creators.





● Experience in the Gems & Jewellery, Luxury, Fashion, Beauty, Lifestyle or D2C industry.

● Knowledge of CapCut, Premiere Pro, Final Cut Pro, Canva or similar video/content tools.

● Understanding of CTR, CPC, CPA, ROAS, conversion rate and engagement rate.

● Experience in recreating and iterating high-performing advertisements.

Candidate Submission Requirement

As this is a highly video-focused role, candidates are required to provide either:

● A 2–3 minute video resume introducing themselves and explaining their experience, skills and suitability for the role; OR

● Links to previous videos, advertisements, campaigns, social media content or other work in which they are featured/on-camera or have played a significant role in the production.

Candidates with a strong portfolio of video advertisements and performance marketing creatives will be preferred.

Key Performance Indicators (KPIs)

● Number and quality of video creatives produced.

● Performance of video advertisements.

● Creative engagement and conversion rates.

● CTR, CPA, ROAS and other campaign performance metrics.

● Speed and efficiency of creative production.

● Successful testing and iteration of new creative concepts.

● Social media engagement and audience growth.

● Quality and consistency of brand communication.

Ideal Candidate The ideal candidate is a confident communicator, creative storyteller and hands-on video content professional who enjoys being involved in the complete creative process. They should be comfortable in front of the camera, capable of managing multiple stakeholders, and interested in using data and performance insights to create better-performing advertisements.

Experience in the Gems & Jewellery or luxury industry will be an added advantage.

📌 Content Manager (Jaipur)
🏢 Divinelane
📍 Jaipur