? WE ARE HIRING: CONTENT CREATOR / PERSONAL BRAND MANAGER
? Gurgaon / Gurugram
? Hybrid / Primarily Gurgaon
? Salary: ₹40,000–₹60,000 per month
? Experience: 2–5 years
? Full time Role
SHEMROCK & SHEMFORD Group of Schools is looking for a creative Content Creator / Personal Brand Manager to work closely with Amol Arora and Meenal Arora.
The role is focused on creating high-quality content around:
- Education
- Schools
- Parenting
- Children
- Teachers
- School leadership
- Learning
- Entrepreneurship
We are looking for someone who understands up-to-date social media and can convert knowledge, opinions and conversations into content people actually want to watch and share.
WHAT WILL YOU DO?You will work directly with Amol Arora and Meenal Arora to plan and create content for:
YOUR MAIN RESPONSIBILITIES• Research education, parenting and schooling topics
- Find questions parents and school owners are asking
- Prepare content ideas every week
- Prepare questions for videos and interviews
- Sit in recording sessions and help guide conversations
- Identify strong opinions, stories and useful ideas
- Find the best clips from long conversations
- Write strong opening hooks for Reels and Shorts
- Create ideas for Instagram, YouTube and LinkedIn
- Work with video editors and designers
- Give clear editing briefs
- Help turn one long video into many short videos
- Track trending topics and popular content formats
- Study creators, podcasts and personal brands
- Track what content performs best
- Build repeatable content series
- Maintain a content idea bank
- Use AI tools to speed up research, writing and content repurposing
EXAMPLE OF THE WORKIf Amol says during a conversation:
“Parents often spend too much time choosing the school board and not enough time studying the quality of teachers.”
You should be able to turn this into:
“CBSE or ICSE? Parents may be asking the wrong question.”
That could become
- A Reel
- A YouTube Short
- A LinkedIn post
- An Instagram carousel
- A longer YouTube discussion
This ability to identify a strong idea is very important for the role.
WHO SHOULD APPLY?You may be a good fit if you:
✅ Understand Instagram Reels and YouTube Shorts
✅ Follow creators, podcasts and personal brands
✅ Have strong content ideas
✅ Can write straightforward and strong hooks
✅ Are naturally curious
✅ Enjoy research
✅ Can ask good interview questions
✅ Have good English communication skills
✅ Understand Hindi
✅ Can work with founders and senior professionals
✅ Can manage several content ideas at the same time
✅ Understand what makes people stop scrolling
Candidates may come from
- Content creation
- Personal branding
- Social media agencies
- Digital marketing
- YouTube channels
- Podcast teams
- Journalism
- Media
- Creator management
- Education companies
TOOLS YOU MAY USEExperience with these tools is useful:
- ChatGPT
- Canva
- OpusClip
- CapCut
- Premiere Pro
- HeyGen
- ElevenLabs
- Google Docs / Sheets
You do not need to be an expert video editor.
Your main strength should be content thinking and content creation.
HOW WILL YOUR PERFORMANCE BE MEASURED?We will measure:
- Quality of content ideas
- Number of strong content ideas generated
- Reels and Shorts produced from each recording
- Watch time
- Views
- Engagement
- Content consistency
- Growth of the personal brands
- Speed from idea to published content
? TO APPLY, PLEASE SEND:
1. Your CV
2. Portfolio
3. Links to content you have created
4. Current salary
5. Expected salary
6. Current location
7. Notice period
8. Three creators or personal brands you follow closely
9. Five content ideas you would suggest for an Indian education expert
Please write: CONTENT CREATOR – GURGAON in your message.
Shortlisted candidates will be given a practical content assignment.