BRAND & MARKETING MANAGER

Gosattva Farms & Foods Pvt. Ltd.

Position

Designation: Brand & Marketing Manager

Department: Marketing

Location: Nagpur

Experience: 3–7 years

Reporting to: Founder/Management

1. PURPOSE OF THE ROLE

The Brand & Marketing Manager will be responsible for building Gosattva into a strong, premium and trusted dairy and traditional-food brand.

The role combines

Brand Building + Digital Marketing + Content + Performance Marketing + D2C + Customer Retention + Agency Management The manager will be responsible not only for marketing activity but for delivering measurable business results.

2. KEY RESPONSIBILITIES

A. Brand Strategy

- Develop Gosattva's overall brand strategy
- Define target customer segments
- Develop brand positioning and messaging
- Maintain consistent brand communication
- Develop product positioning for milk, ghee and future products
- Monitor competitors and market trends
- Identify new marketing opportunities

B. Content & Social Media

- Prepare monthly content calendars
- Develop Reel concepts and scripts
- Coordinate photo/video shoots
- Manage social media agencies/creators
- Develop educational, emotional and conversion-focused content
- Build Gosattva's founder/farm story
- Increase meaningful engagement and brand awareness

C. Performance Marketing

- Coordinate Meta and Google campaigns
- Set campaign objectives and budgets
- Monitor CAC, ROAS, CTR, CPC and conversion rates
- Identify high-performing creatives
- Conduct A/B testing
- Improve landing-page and advertising performance
- Scale profitable campaigns

D. D2C & E-commerce





- Develop Gosattva's D2C customer acquisition strategy
- Improve website conversion
- Develop offers and bundles
- Increase average order value
- Improve repeat purchase rate
- Coordinate Amazon and other marketplaces
- Develop Pan-India customer acquisition strategy

E. Influencer & UGC

- Build influencer database
- Identify relevant micro and macro creators
- Negotiate collaborations
- Develop UGC campaigns
- Track influencer-generated sales/leads
- Build long-term creator relationships

F. CRM & Customer Retention

- Develop WhatsApp marketing strategy
- Build customer database segmentation
- Develop repeat-purchase campaigns
- Develop referral programs
- Collect customer testimonials
- Develop customer loyalty initiatives

G. Agency Management

- Brief marketing agencies
- Set monthly deliverables
- Review creative output
- Monitor advertising performance
- Review monthly reports
- Negotiate deliverables and costs
- Ensure agencies remain aligned with Gosattva's strategy

H. Offline & Local Marketing

- Develop Nagpur marketing campaigns
- Explore apartment/community activations
- Develop sampling campaigns
- Build partnerships with premium stores and businesses
- Develop local brand awareness campaigns

I. Reporting

Submit a monthly marketing dashboard covering:
- Marketing spend
- Leads
- New customers
- CAC
- Revenue
- ROAS
- Average order value
- Repeat purchase rate
- Social growth
- Website traffic
- Conversion rate
- Campaign performance

Pay: ₹17,834.38 - ₹65,519.12 per month

Perks

- Health insurance
- Provident Fund

Work Location: In person

📌 Brand Manager (Nagpur)
🏢 Gosattva Farms
📍 Nagpur