AVP – Channel Sales | Automotive / Electric Bus

Company: Ultric Motors

Industry: Automotive / Electric Mobility / Electric Buses

Location: India – Open to suitable candidates worldwide. Current opening UAE

Experience: 12–15 Years

CTC: ₹24–30 Lakh per annum

Employment Type: Full-Time

Department: Sales & Business Development

Reporting To: Chief Business Officer / Business Head

Position Overview

Ultric Motors is looking for an experienced AVP – Channel Sales to lead and scale its dealer, distributor and channel-sales network across India. The ideal candidate should have 12–15 years of proven experience in automotive, commercial vehicles, buses, EVs or a related mobility industry, with strong expertise in dealership development, channel management and revenue growth.

The candidate will be responsible for building a high-performing channel ecosystem, appointing strategic dealers, driving vehicle sales and ensuring strong channel profitability and customer coverage.

Key Responsibilities

Develop and execute the pan-India channel sales strategy for electric buses and commercial EVs.

Identify, evaluate and appoint dealers, distributors and strategic channel partners.

Build and expand the dealership network across key states and cities.

Achieve monthly, quarterly and annual sales and revenue targets.

Develop channel-wise sales plans, targets and performance KPIs.

Manage dealer relationships, including onboarding, business planning and performance reviews.

Drive dealer productivity, retail sales, market penetration and territory expansion.





Identify current markets and opportunities for electric buses and commercial EVs.

Work closely with the marketing team on lead generation, campaigns and dealer marketing activities.

Coordinate with finance, service, operations and supply-chain teams to ensure smooth vehicle deliveries.

Monitor competitor products, pricing, dealer strategies and market trends.

Develop strategies to improve dealer profitability and channel ROI.

Establish strong relationships with fleet operators, institutions, corporates and government-linked customers where relevant.

Build and lead regional/channel sales teams.

Prepare regular sales forecasts, MIS reports and management presentations.

Ensure adherence to company policies, pricing guidelines and channel standards.

Candidate Profile

Essential

12–15 years of overall sales/channel experience.

Strong experience in automotive, commercial vehicles, buses, EVs or mobility.

Proven track record in dealer/channel network development.

Experience handling large territories and sales teams.

Strong understanding of dealership economics and channel profitability.

Excellent negotiation, communication and relationship-management skills.





Strong business acumen with a target-oriented approach.

Willingness to travel extensively across India.

Preferred

Experience in electric buses / electric commercial vehicles.

Existing relationships with automotive/CV dealers and fleet operators.

Experience launching a new automotive/EV product or dealership network.

MBA/PGDM in Sales, Marketing or Business Management is preferred.

Key Performance Indicators (KPIs)

Dealer appointments and active dealer network

Monthly/annual vehicle sales

Revenue and market-share growth

Dealer productivity

New territory penetration

Channel profitability

Dealer retention and satisfaction

Sales-team productivity

Collection and inventory management

Compensation

CTC: ₹24–30 Lakh per annum, depending on experience, current compensation, profile and demonstrated channel-sales performance.

Suitable senior candidates with strong automotive/EV dealership networks may be considered at the higher end of the compensation range.

Ideal Candidate A senior automotive/channel-sales professional who can take ownership of building Ultric Motors' electric-bus dealership ecosystem, create strong dealer partnerships and deliver aggressive but sustainable sales growth across India.

Important note:- candidate must be able to travel worldwide. Travel expenses will be reimbursed after assignment completion.

Interested candidates kindly email their resume with subject line.

Kindly Email:- [email protected]

📌 Assistant Vice President - Channel Sales - Automotive / Electric Bus (New Delhi)
🏢 Ultric motors
📍 New Delhi