What You Will Do Seller Acquisition & Channel Ownership

- Own and scale seller acquisition across performance marketing channels (Google, Meta, affiliates, etc.)
- Drive high-quality seller sign-ups with a focus on downstream activation and retention
- Optimize campaigns for cost-efficient acquisition (CAC) while maintaining seller quality benchmarks

Funnel Optimization (Signup → Activation → First Success)

- Improve seller funnel metrics such as signup → KYC completion → catalog upload → first order
- Identify and reduce drop-offs across onboarding journeys
- Work closely with product and lifecycle teams to improve conversion rates

Experimentation & Growth

- Run structured experiments across audiences, creatives, landing pages, and funnel interventions
- Identify new growth levers such as regional expansion, category-specific acquisition, and vernacular targeting
- Test and scale new channels, formats, and campaign strategies

Performance & Efficiency Management

- Monitor and optimize key metrics such as CAC, activation rate, payback period, LTV/CAC, CVR, CTR, CPM
- Manage budget allocation across channels to maximize incremental seller growth
- Track and mitigate issues like audience saturation, creative fatigue, and declining marginal returns

Insights & Analytics

- Analyze seller cohorts by category, geography, quality, and lifecycle stage




- Derive insights on seller behavior to improve targeting and messaging
- Build frameworks for incrementality and attribution for seller acquisition

Cross-functional Collaboration

- Partner with product, analytics, design, and category teams to align growth efforts
- Influence onboarding experience, landing pages, and communication strategy based on performance insights

What Will You Need

- 3+ years of experience in performance marketing, preferably in consumer internet, e-commerce, or app-based businesses
- Solid hands-on expertise in Meta Ads & Google Ads, along with a solid understanding of incrementality frameworks
- Strong understanding of key growth and performance metrics such as CPM, CTR, CTI, hook rate, CAC, reach, frequency, and attribution models
- Proficiency in Excel/Google Sheets; working knowledge of SQL or analytics tools is a plus
- Familiarity with seller or partner acquisition funnels is a plus
- Strong analytical thinking with a structured, problem-first approach and a bias for action
- Ability to operate with high ownership in a fast-paced environment
- A strong growth mindset with a passion for experimentation, learning, and continuous improvement
- Clear and effective communication skills, with the ability to work cross-functionally and collaboratively

📌 Assistant Manager - Performance Marketing (Bengaluru)
🏢 Meesho
📍 Bengaluru