JOB PROFILE

Admin Executive, Graphics- Designing & Digital Media

Department: Administration / Digital Media & Communication

Designation: Admin Executive, Graphics- Designing & Digital Media

Reporting To: Administrator / Principal / Management

Location: SGVP International School, Ribda, Rajkot

Employment Type: Full-Time

1. JOB PURPOSE The Admin Executive, Graphics- Designing & Digital Media will be responsible for managing the school's digital communication, content writing, social media platforms, graphic designing, photography, videography and promotional activities.

The position requires a creative, organised and responsible professional who can effectively present the school's academic, sports, cultural and institutional achievements across digital and offline platforms while maintaining the school's professional image and brand identity.

2. KEY RESPONSIBILITIES

A. CONTENT WRITING & COMMUNICATION

- Prepare professional, engaging and informative content for:
- School Website
- Instagram
- Facebook
- YouTube
- LinkedIn
- WhatsApp communication
- Newsletters
- Brochures
- Admission campaigns
- Event promotions
- Press releases
- Write creative captions, headlines, taglines and promotional messages.
- Prepare content related to:
- Academic achievements
- Sports achievements
- Student activities
- Cultural programmes
- School events
- Competitions and tournaments
- Admissions
- Hostel activities
- Faculty achievements
- Institutional initiatives
- Proofread all content for grammar, spelling and accuracy.
- Ensure that all communication reflects the school's values, standards and professional image.
- Develop creative ideas and campaigns to improve parent, student and community engagement.

3. SOCIAL MEDIA MANAGEMENT

- Manage and coordinate the school's official social media platforms.
- Prepare and maintain a weekly and monthly Social Media Content Calendar.
- Collect information, photographs and videos from various departments.
- Prepare and publish approved:
- Posts
- Stories
- Reels
- Short videos
- Event updates
- Develop social media campaigns for:
- Admissions
- School events
- Sports achievements
- Academic achievements
- Festivals and celebrations
- Special institutional initiatives
- Monitor social media reach, engagement, views and audience response.
- Maintain an organised archive of published social media content.
- Ensure that no unauthorised content is published on official platforms.

4. GRAPHIC DESIGNING

- Design professional and attractive creatives for:
- Social media posts
- Instagram Stories
- Reels covers
- Event posters
- Admission advertisements
- Certificates
- Invitations
- Notices
- Digital banners
- Brochures
- Presentations
- Event backdrops
- Promotional campaigns
- Maintain consistency in the school's:
- Logo
- Colours
- Fonts
- Visual identity
- Branding standards
- Resize and adapt creatives according to different social media and digital platforms.
- Develop innovative visual concepts for school campaigns and events.

Designing Software – Required Knowledge

- Canva – Mandatory
- CorelDRAW – Mandatory
- Other relevant graphic designing tools – Added advantage

5. PHOTOGRAPHY

- Handle photography for:
- School events
- Academic activities
- Sports events
- Student achievements
- Cultural programmes
- School functions




- Campus activities
- Admission and promotional activities
- Guest/VIP visits
- Capture high-quality photographs suitable for:
- Social media
- Website
- Brochures
- Annual reports
- Newspapers
- Official school records
- Demonstrate knowledge of:
- Camera settings
- Composition
- Lighting
- Framing
- Portrait photography
- Event photography
- Select and edit photographs appropriately for official use.
- Maintain an organised digital photograph archive.
- Properly categorise and store photographs by event, date and activity.

Knowledge of DSLR/Mirrorless cameras and professional photography equipment will be preferred. 6. VIDEOGRAPHY & VIDEO EDITING

- Record professional videos of school activities, events and achievements.
- Create short-form content for:
- Instagram Reels
- YouTube Shorts
- Facebook
- School Website
- Handle basic video production, including:
- Camera operation
- Framing
- Audio recording
- Lighting
- Shot selection
- Edit videos for social media and promotional purposes.
- Add:
- Titles
- Captions
- Subtitles
- Transitions
- Background music
- School logo and branding
- Prepare promotional and institutional videos for admission campaigns and major events.
- Coordinate with external photographers and videographers whenever required.

7. EVENT & MEDIA COVERAGE The candidate will be responsible for coordinating the school's complete media coverage during major events, including:

- Photography
- Videography
- Social media updates
- Reels
- Event highlights
- Guest/VIP coverage
- Student achievement coverage
- Post-event creative content
- Digital photo/video archival

The candidate should be flexible to work beyond regular working hours during school functions, sports tournaments, celebrations, admission activities and major institutional programmes, whenever required. 8. ADMINISTRATIVE RESPONSIBILITIES

- Coordinate with Academic, Sports, Hostel, Admission and Administration Departments.
- Collect regular updates regarding school activities and achievements.
- Maintain records of important school events and institutional achievements.
- Assist in preparing:
- Official notices
- Circulars
- Invitations
- Brochures
- Presentations
- Promotional material
- Maintain digital records of school photographs, videos and creative designs.
- Maintain proper filing and archiving of digital media.
- Assist the Administration Department with other duties assigned by the Management/Administrator/Principal.

9. EDUCATIONAL QUALIFICATION

Minimum Qualification

- Graduate in any discipline.

Preferred Qualification Diploma/Degree/Certification in any of the following will be preferred:

- Mass Communication
- Journalism
- Digital Marketing
- Graphic Designing
- Multimedia
- Visual Communication
- Photography
- Videography
- Advertising
- Digital Media

10. EXPERIENCE

- Minimum 2–3 years of relevant experience in content writing, social media management,



graphic designing, photography or videography.
- Experience in a school, educational institution, corporate organisation or professional media environment will be preferred.
- Candidates with strong portfolios and demonstrated creative skills may also be considered.

11. ESSENTIAL SKILLS The candidate must have:

- Excellent English written and verbal communication skills.
- Strong content-writing and proofreading skills.
- Excellent Canva skills.
- Excellent CorelDRAW skills.
- Good knowledge of graphic designing principles.
- Good photography skills.
- Good videography skills.
- Basic to advanced video-editing skills.
- Strong knowledge of Instagram, Facebook, YouTube and LinkedIn.
- Good knowledge of MS Office / Google Workspace.
- Strong creative and visual communication skills.
- Good organisational and coordination skills.
- Ability to manage multiple assignments and deadlines.
- Ability to work independently and as part of a team.

12. PERSONAL ATTRIBUTES The candidate should be:

- Creative and innovative.
- Professional and presentable.
- Proactive and self-motivated.
- Responsible and disciplined.
- Detail-oriented.
- Good at communication and coordination.
- Capable of working under pressure.
- Flexible during school events and special programmes.
- Sensitive towards the reputation and dignity of the institution.
- Willing to learn new digital trends and communication techniques.

13. KEY PERFORMANCE INDICATORS (KPIs) Performance will be evaluated based on:

- Quality and originality of content.
- Quality and creativity of graphic designs.
- Proficiency in Canva and CorelDRAW.
- Timely publication of social media content.
- Quality of photography and videography.
- Quality of reels and video content.
- Social media reach and engagement.
- Consistency of school branding.
- Timely coverage of school events and achievements.
- Quality of admission and promotional campaigns.
- Proper maintenance of digital media archives.
- Coordination with various departments.
- Timely completion of assigned administrative work.
- Professionalism and confidentiality.

14. CONFIDENTIALITY & PROFESSIONAL RESPONSIBILITY The employee shall maintain strict confidentiality regarding:

- Student information
- Staff information
- Internal school communications
- Management information
- Photographs and videos
- Institutional documents
- Digital files
- Unreleased announcements and achievements

No photograph, video, document or institutional information shall be shared or published externally without prior approval from the authorised authority. All official social media accounts, photographs, videos, designs and digital content created for the institution shall remain the property of the school.

15. CORE OBJECTIVE To strengthen the school's digital presence and public communication through professional content writing, creative designing, high-quality photography, videography and effective social media management while maintaining the institution's values, identity and qualified standards.

CORE FUNCTIONS

CONTENT • SOCIAL MEDIA • DESIGNING • CANVA • CORELDRAW • PHOTOGRAPHY • VIDEOGRAPHY • VIDEO EDITING • DIGITAL COMMUNICATION • BRANDING

Pay: Up to ₹25,000.00 per month

Work Location: In person

📌 Admin Executive, Graphics- Designing & Digital Media (Rajkot)
🏢 SGVP International School, Ribda, Rajkot
📍 Rajkot