Job Description

Position Name: Lead Generation & Campaign Executive

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Company: Pinnacle FutureBuild Pvt. Ltd.

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Location: Durgapur / Jaipur

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Work Mode: Onsite

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Employment Type: Full-time

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Industry: BIM (Building Information Modeling)

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About the Role

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Pinnacle FutureBuild Pvt. Ltd. is looking for a results-driven Lead Generation & Campaign Executive to plan and execute targeted B2B campaigns, generate qualified leads, and contribute to business pipeline growth.

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The ideal candidate will have strong experience in B2B lead generation, campaign management, prospect research, database building, and multi-channel outreach. The role requires close collaboration with Sales, Business Development, and Marketing teams to convert targeted prospects into qualified meetings and business opportunities.

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Key Responsibilities

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- Plan and execute B2B lead-generation campaigns across target industries, geographies, and services.
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- Research and identify target accounts, key decision-makers, and relevant prospects.
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- Build, segment, and maintain accurate, high-quality prospect databases.
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- Execute multi-channel campaigns across Email, LinkedIn, Digital Advertising, Webinars, Events, and Outbound Outreach.
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- Develop targeted and Account-Based Marketing (ABM) campaigns in coordination with Sales and Business Development teams.
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- Ensure leads are properly captured, qualified, assigned, and tracked in CRM/Salesforce.
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- Monitor Sales follow-up and lead progression across MQL → SQL → Chance → Pipeline.
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- Track key campaign metrics, including response rates, meetings generated, conversions, CPL, pipeline contribution, and ROI.
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- Conduct A/B testing and continuously optimize target audiences, messaging, and campaign performance.
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- Maintain accurate campaign data, lead-source attribution, and strong CRM hygiene.
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Required Skills & Experience

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- 5–7 years of experience in B2B lead generation, demand generation, or campaign management.
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- Strong understanding of the B2B sales and marketing funnel.
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- Hands-on experience with email, LinkedIn, digital, webinar, event, and outbound campaigns.
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- Solid prospect research and database-building capabilities.
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- Familiarity with Salesforce/SFDC or other CRM platforms.
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- Strong analytical, reporting, and communication skills.
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- Ability to collaborate effectively with Sales, Business Development, and Marketing teams.
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Preferred Skills

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- Experience with tools such as LinkedIn Sales Navigator, ZoomInfo, Apollo, Lusha, or similar prospecting platforms.
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- Exposure to Marketing Automation and Account-Based Marketing (ABM) campaigns.
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- Experience targeting international B2B markets.
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- Exposure to the BIM, AEC, Engineering, Construction, or related B2B services industry will be an advantage.
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What Success Looks Like

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Success in this role will be measured through:

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- Qualified leads and meetings generated
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- MQL-to-SQL conversion
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- SQL-to-Opportunity conversion
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- Pipeline generated from campaigns
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- Lead quality and Sales acceptance
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- Campaign engagement and ROI
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Interested?

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If you are passionate about B2B lead generation, campaign execution, and driving measurable pipeline growth, we would love to hear from you.

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Interested candidates apply at [email protected]

📌 Lead Generation & Campaign Executive (Durgapur)
🏢 Pinnacle
📍 Durgapur