Job Description

Brand Identity / Graphic Designer

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Brand: Pogoloom

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Industry: Premium Kidswear

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Employment Type: Full-Time

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Experience: 2–5 Years

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Compensation: Up to 8 LPA

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Location: Gurgaon

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About Pogoloom

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Pogoloom is a premium kidswear brand built around thoughtful design, elevated aesthetics, playful storytelling, and a strong attention to detail.

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We are looking for a Brand Identity / Graphic Designer who can help translate the Pogoloom world into a distinctive and consistent visual language across every touchpoint — from campaigns and social media to packaging, retail, digital, and print.

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This role is ideal for a designer who understands that premium branding is about more than beautiful graphics. It is about creating a recognizable visual universe that feels aspirational, playful, contemporary, and relevant to both children and modern parents.

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The Role

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As our Brand Identity / Graphic Designer, you will work closely with the creative and marketing teams to build and evolve Pogoloom's visual identity.

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You will be responsible for developing creative concepts and design systems that balance premium fashion aesthetics with the imagination, joy, and playfulness of childhood.

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Key ResponsibilitiesBrand Identity & Visual Language

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- Develop and evolve Pogoloom's visual identity across all brand touchpoints.
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- Create and maintain brand guidelines covering typography, color, imagery, graphic elements, layouts, and overall visual direction.
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- Develop creative concepts that reflect Pogoloom's premium yet playful personality.
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- Build visual systems that create consistency while allowing room for experimentation.
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- Ensure every customer-facing communication feels distinctly Pogoloom.
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Fashion & Campaign Design

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- Develop creative directions for seasonal collections, product launches, campaigns, and brand moments.
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- Create campaign identities, mood boards, key visuals, layouts, and supporting graphic assets.
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- Collaborate with photographers, stylists, illustrators, videographers, and external creative partners.
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- Contribute to photoshoot concepts and overall visual storytelling.
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- Create fashion-forward, editorial, and lifestyle-oriented design compositions.
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Digital & Social Media

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- Design engaging creative assets for Instagram and other social platforms.
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- Develop campaign posts, stories, reel covers, launch creatives, and digital advertisements.
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- Create templates and design systems that maintain a premium and consistent social presence.
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- Work with the content and marketing team to translate campaign ideas into compelling visual stories.
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Packaging & Brand Collateral

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- Design and develop premium packaging and unboxing experiences.
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- Work on hangtags, labels, thank-you cards, inserts, stationery, gift packaging, and other brand collateral.
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- Create print-ready artwork and coordinate with printers and production partners when required.
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- Ensure all physical brand experiences reflect Pogoloom's premium positioning.
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Website & E-commerce

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- Create visual assets for the website and online store.
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- Design homepage banners, collection graphics, promotional assets, email creatives, and other digital communication.
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- Collaborate with the web/e-commerce team to maintain a cohesive visual experience across digital platforms.
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What We're Looking For

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- 2–5 years of professional experience in graphic design, brand identity, fashion, lifestyle, luxury, D2C, or a related creative industry.
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- Must have experience in any appparel brand
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- Strong understanding of brand identity and visual communication.
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- Excellent eye for typography, color, composition, layout, and visual hierarchy.
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- Strong aesthetic sensibility with an understanding of premium and contemporary fashion branding.
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- Ability to create work that is both playful and sophisticated.
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- Strong conceptual thinking and the ability to articulate the thinking behind design decisions.
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- Ability to take a project from initial concept or mood board through to final execution.
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- Strong attention to detail and consistency.
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- Ability to work independently as well as collaboratively.
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- Ability to manage multiple projects and deadlines in a fast-paced environment.
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Preferred Experience

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Experience in any of the following will be an advantage:

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- Kidswear / children's fashion
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- Fashion or lifestyle brands
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- Premium / luxury branding
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- D2C or e-commerce brands
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- Packaging design
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- Art direction
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- Social media branding
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- Editorial design
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- Illustration
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- Photography and campaign direction
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Software Skills

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Proficiency in:

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- Adobe Illustrator
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- Adobe Photoshop
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- Adobe InDesign
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- Figma
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Knowledge of After Effects, Premiere Pro, Canva, or other motion/design tools is a plus.

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Portfolio

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A strong portfolio is mandatory.

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We would especially love to see work demonstrating:

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- Brand identity systems
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- Fashion or lifestyle branding
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- Campaign concepts
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- Social media design
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- Packaging and physical brand experiences
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- Typography and layout
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- Art direction
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- Editorial or premium visual design
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- Concept-driven projects
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We're interested in how you think, not just how you execute. Case studies showing your creative process and the thinking behind your work are highly valued.

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The Ideal Pogoloom Designer

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You are someone who:

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- Has a strong and distinctive visual point of view.
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- Understands what makes a brand feel premium and memorable.
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- Can make children's fashion feel sophisticated without losing its sense of fun.
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- Loves typography, color, imagery, textures, and details.
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- Is curious about fashion, culture, design, and visual trends.
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- Thinks in systems rather than isolated designs.
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- Is comfortable experimenting with new ideas.
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- Notices the little details that others might miss.
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- Can turn a simple idea into a compelling visual story.
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What You'll Get

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- The opportunity to shape the visual identity of a growing premium kidswear brand.
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- Ownership of meaningful brand and creative projects.
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- Exposure to fashion campaigns, collections, packaging, digital, and retail experiences.
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- A highly creative and collaborative working environment.
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- Freedom to experiment and bring recent ideas to the brand.
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- The opportunity to build a distinctive visual world for Pogoloom.
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Compensation

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CTC: Up to ₹8 LPA, depending on experience, portfolio, skill set, and overall fit for the role.

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How to Apply

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Please share your CV and portfolio at [email protected] with the subject:

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Application – Brand Identity / Graphic Designer | Pogoloom

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Please include your portfolio link and highlight projects demonstrating your experience with premium branding, fashion, lifestyle, or consumer brands.

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also mention your Current CTC & Expected CTC .

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