1 Line JD - A social-first copywriter role for someone who thinks in scripts, not captions - turning human insight into scroll-stopping content for As-It-Is Nutrition.

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Our Mission

As-It-Is Nutrition exists to make honest, effective sports nutrition accessible to every Indian household, not just gym bros. We're building India's biggest sports nutrition brand by putting real ingredients, real transparency, and real results above hype. Today we're the industry's best-kept secret; our mission is to become impossible to miss - a trusted household name millions of Indians reach for to fuel their everyday lives.

About The Org

We are a digital-first business in the Sports Nutrition category, sitting at a scale of approximately 250 crores in revenue - making us the biggest brand in our category. The catch? We are still the best-kept secret in the industry - the biggest brand that not enough people have heard of yet.

Our current marketing squad is an agile, 4-member team which was heavily driven by our founders up until recently. We are in the middle of a massive transformation - setting up a structured marketing team to fuel our ambitious leap.

Historically, our core audience has been the dedicated "gym bros," but we are actively expanding our positioning to capture a much broader, mainstream audience.

If you want to be part of a hyper-growth story, and help transition a founder-led champion into a household corporate name, this is your sandbox.

The Role

We're looking for a social-first copywriter who thinks in scripts, not captions.

Your job is simple: turn human insights into scroll-stopping scripts and content that people relate to, engage with, and share.

You'll Work Closely With

- Social Media Manager

- Videographer & Editors





- Growth Team

- Influencers / Creators

- Founders

What You'll Own (KRAs)

- Script Writing for Social (Core Ownership)

Write Reels, Shorts, UGC, and influencer scripts - focused on first 3-second hooks, natural flow, and real conversations.

Output: 15–25 scripts/week

You own the question: "Does this script feel real and hold attention?"

- Hook & Content Ideation Engine

Generate 30–50 hooks/week across personas (male vs. female), pain points, and content formats.

You own the question: "What makes people stop scrolling?"

- Platform-Native Content Writing

Write for Instagram (Reels + captions), YouTube Shorts, and other relevant platforms - adapting tone, language, and format to each.

You own the question: "Does this feel native to the platform?"

- Persona-Led Storytelling

Translate female vs. male psychology and age-based life stages (35–60) into scripts, hooks, and content narratives.

You own the question: "Does the audience feel seen?"

- Influencer & UGC Script Collaboration

Create creator briefs and script directions, ensuring content feels authentic - never ad-like.

- Content Performance Optimization

Analyze watch time, retention, and engagement. Identify what worked and what didn't, and turn those insights into better scripts.

You own the question: "How does our content improve week-on-week?"





- Social & Growth Alignment

Work with the performance team to convert organic scripts into ads and align messaging across the funnel.

KPIs - How You'll Be Measured

- Hook Retention (First 3 Seconds): % of viewers who continue watching

- Average Watch Time: Higher = stronger storytelling

- Engagement Rate: Likes, comments, shares - target 5-8%+ (platform dependent)

- Save & Share Ratio (Critical): Signals relatability and value

- Script Output Velocity: 15–25 scripts/week

- Winning Script Ratio: 20–30% of scripts performing above average

- Content-to-Ad Adaptability: % of scripts that can be repurposed into ads

- Iteration Speed: Under 5–7 days

What "Valuable" Looks Like

- Writes natural conversations, not "ad copy"

- Understands Indian household realities - emotional and practical triggers

- Thinks in hooks, scenes, and dialogue

- Can answer: "Why did this video work?"

What We Don't Want

- Caption writers who can't write scripts

- Overly polished, ad-style writing

- Generic, template-based content

Must-Have Skills

- Strong understanding of Instagram Reels and YouTube Shorts

- Experience with UGC scripting and influencer content

Bonus (Big Plus)

- Experience in the health / wellness category

- Understanding of consumer psychology

- Ability to work with performance data

Other details -

Location: JP Nagar, Bangalore Experience: 2–4 Years (Ideally could look like - 1-2 years on the agency-side + 1-2 years on the brand-side) Work Timings: Monday to Friday, 9:00 AM to 6:00 PM

✍️

If you can turn a stranger's scroll into a stop, we want you writing for us - apply now!

📌 Social Media Copywriter | As-It-Is Nutrition (Bengaluru)
🏢 Tamatar Talent
📍 Bengaluru