As part of North

Axis Advisory , Tru

North is currently working on the India Go to Market strategy and market establishment for a leading US beverage brand .

As part of this engagement, we are looking for an experienced National Head, Business Development to lead sales development, distribution expansion and channel growth across India.

The role requires a strong understanding of the FMCG and beverage sector , with preference for professionals who have direct experience in alcoholic beverages and understand the complexities of distribution, trade relationships and state wise market development.

Key Responsibilities • Develop and execute the national sales and business development strategy • Build and expand distributor and channel partner networks across priority markets • Manage distributor relationships, commercial terms, sales targets and market performance • Develop relationships with retailers, hospitality groups, institutional buyers and key accounts • Drive channel sales, market penetration and revenue growth • Identify new markets and develop state wise expansion plans • Support pricing, channel structure,



trade strategy and market activation • Track competition, market trends, distributor performance, inventory and collections • Work closely with Tru

North and client leadership on commercial strategy and execution Candidate Profile • Minimum 12 years of relevant industry experience • Solid background in FMCG, beverages or alcoholic beverages • Proven experience in distribution management and channel sales • Experience in building or expanding distributor networks across multiple markets • Strong relationships with distributors, trade partners, retailers and key accounts • Sound commercial understanding with strong negotiation and relationship management skills • Ability to independently develop markets and take ownership of business growth Location Delhi NCR Experience 12 plus years This role is suited for a professional who has gone beyond managing sales targets and has experience in building distribution networks, opening new markets and scaling a consumer or beverage business across India .

Connect @

📌 National Head Business Development (India)
🏢 TruNorth
📍 India