Company: Sotbella

Location: Noida, Sector 88

Work Mode: On-site

Working Days: 6 Days a Week

Shift Timing: 10:00 AM – 6:30 PM

Employment Type: Full-time

About the Role

We are looking for a Senior PR Executive with a strong fashion background and excellent knowledge of PR, media, and PR agencies. The ideal candidate should have a strong understanding of the fashion industry, media landscape, fashion trends, and brand positioning.

Key Responsibilities

- Develop and execute PR strategies to build and strengthen Sotbella’s brand presence.
- Manage relationships with PR agencies, fashion media, journalists, editors, stylists, influencers, and creators.
- Coordinate with PR agencies and ensure effective execution of campaigns and brand activities.
- Plan and execute PR campaigns, product launches, fashion events, shoots, and collaborations.
- Create and pitch press releases, brand stories, product features, and media opportunities.
- Identify relevant fashion and lifestyle publications for brand coverage.
- Build strong relationships with fashion influencers, celebrities, stylists, and industry professionals.
- Track PR coverage,



brand mentions, media placements, and campaign performance.
- Stay updated with fashion trends, industry developments, competitors, and emerging opportunities.
- Coordinate with marketing, creative, and fashion teams to align PR activities with brand objectives.

Requirements

- 3–6 years of experience in PR, preferably within the fashion, lifestyle, or apparel industry.
- Robust fashion industry knowledge and understanding of current fashion trends.
- Good knowledge and experience working with PR agencies and media networks.
- Strong connections with fashion, lifestyle, and entertainment media.
- Experience managing influencer, celebrity, stylist, and media collaborations.
- Excellent communication, writing, pitching, negotiation, and relationship-building skills.
- Strong understanding of brand positioning and fashion communication.
- Creative, proactive, well-connected, and highly organized.
- Ability to work in a fast-paced fashion environment.
- Immediate joiners preferred.

📌 Senior Public Relations Executive (New Delhi)
🏢 Sotbella
📍 New Delhi