Senior Performance Marketing Executive

Function: Marketing – Demand & Growth

Location: Andheri West, Mumbai

Employment Type: Full Time

Working Timings : Mon-Sat | 9:30 am to 6:30 pm

About RINGS & I

RINGS & I is a seven-year-old made-to-order diamond jewellery brand, founded by engineers with a belief that jewellery does not need to be built around inventory.

We are building a technology-led jewellery experience where customers can:

- Access live, dynamic pricing & personalize designs live
- Build and configure jewellery through Build Your Own experiences
- Choose across multiple materials, diamonds and specifications without being restricted by stocked inventory
- Make informed decisions with education and transparency at the centre of the buying journey

Over the last year, RINGS & I has scaled rapidly, and we have an aggressive three-year growth plan across multiple cities. Role Summary The Senior Performance Marketing Executive is a hands-on execution role responsible for running, maintaining and continuously improving the paid acquisition engine for RINGS & I.

Meta will be the primary channel, with the role owning day-to-day campaign execution, optimization, creative testing, budget management and performance analysis.

The role requires strong analytical judgement, disciplined execution and the ability to use data and AI effectively to continuously improve campaign performance.

Working knowledge of Google Ads is a plus, along with curiosity to explore emerging performance channels as the business scales.

Why this role exists?





Marketing is a critical part of the demand engine supporting RINGS & I's expansion.

Within Demand & Growth, Performance Marketing is responsible for generating qualified demand and driving customers into our stores.

We have already built and tested our core acquisition funnel. The next phase is about:

Maintain → Optimize → Scale → Replicate The Senior Performance Marketing Executive will execute and continuously improve this playbook and help replicate it as RINGS & I enters new cities.

What will you do day-to-day?

- Run and optimize Meta Ads campaigns end-to-end, including campaign setup, audience targeting, creative testing, budget pacing and scaling.
- Work within a high-consideration purchase funnel where the advertisement is the beginning of the journey toward a qualified store visit.
- Track and analyse campaign and funnel-stage performance rather than relying only on platform-level metrics.
- Run fast, structured creative tests across formats, hooks, propositions and communication angles.
- Analyse creative performance using metrics such as CTR, hook rate, hold rate and cost per result.
- Translate campaign data into clear inputs for the creative/content team on what should be tested next.




- Maintain clean campaign naming, UTM tagging and account hygiene to ensure reliable reporting.
- Prepare weekly and monthly performance reporting.
- Monitor spends closely and ensure campaigns remain within approved budgets and pacing plans.
- Identify underperforming campaigns early and optimize or reallocate spends accordingly.
- Escalate campaign delivery issues, disapprovals, tracking breaks or performance drops promptly, with the diagnosis and relevant data attached rather than only flagging the problem.
- Build working familiarity with Google Ads and progressively explore relevant emerging paid acquisition channels.

Key Performance Indicators

- Budget Control & Efficiency (Ad Spend)
- CPM optimisation & control within set threshold
- CTR threshold
- Target Reach
- Target Impressions
- Number of qualified visits
- Cost per visit
- Cost Per Acquisition

Overall Success Metric

Qualified Store Visits generated through Performance Marketing

Platform metrics measure the health and efficiency of the channel. The ultimate measure of success is whether Performance Marketing consistently generates qualified customers who visit our stores.

Growth Path

This role offers a fast-track growth chance based on demonstrated capability and ownership:

Senior Performance Marketing Executive → Performance Marketing Manager → Demand Growth The intended journey can happen over approximately three years, with progression based on performance and the ability to take on broader ownership—not tenure.

📌 Senior Performance Marketing Executive (Mumbai)
🏢 Diamond Headquarters Private
📍 Mumbai