About Axis Max Life

Axis Max Life Insurance Limited, formerly known as Max Life Insurance Company Ltd., is a joint venture between Max Financial Services Limited (“MFSL”) and Axis Bank Limited.

Axis Max Life Insurance offers comprehensive protection and long-term savings life insurance solutions through its multi-channel distribution, including agency and third-party distribution partners. It has built its operations over two decades through a need-based sales process, a customer-centric approach to engagement and service delivery, and a well-trained human capital.

Axis Max Life has been consistently ranked among the best workplaces by the GPTW Institute, reflecting its commitment to creating a positive and empowering work environment.

#ComeAsYouAre LGBTQIA and PwD candidates of all ages are encouraged to apply

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Position Senior Manager

Incumbent

Department Operations - Renewals Function Renewals

Reporting to AVP – Renewals Band 3

Location Gurgaon – 90C Team size (D/I)

1-2 employees

JOB SUMMARY:

This role is responsible for driving data-led insights to improve persistency and renewal performance. It involves deep analytical work across customer cohorts, renewal behavior, and risk indicators, enabling proactive interventions and strategic decision-making.

Key Responsibilities

- Advanced Analytics & Insights

- Perform deep-dive analysis on persistency metrics (13M, 25M, renewal ratios, cohort performance).
- Analyze customer behavior across lifecycle stages to identify renewal patterns and risks.
- Generate actionable insights to improve retention and renewal conversion.

2.



Predictive Analytics & Risk Identification

- Develop models to identify customers at risk of lapse or non-renewal.
- Create early warning systems using leading indicators (payment behavior, onboarding quality, complaints).
- Segment customer base for targeted retention strategies.

3. KPI Tracking & Performance Monitoring

- Track daily/weekly/monthly persistency and renewal KPIs.
- Monitor performance across channels, products, geographies, and cohorts.
- Build robust dashboards for real-time visibility.

4. Gap Analysis & Business Diagnostics

- Conduct variance analysis between actual vs. plan for renewals and persistency.
- Identify key drivers of underperformance and quantify their impact.
- Highlight priority areas requiring business intervention.

5. Root Cause Analysis (RCA)

- Perform structured analysis to identify reasons for lapses and drop-offs.
- Analyze factors such as onboarding quality, mis-selling, payment issues, and service gaps.
- Recommend corrective and preventive actions.

6. Campaign & Strategy Support

- Support renewal campaigns through data insights and targeting.
- Evaluate effectiveness of retention initiatives and suggest improvements.
- Design data-driven strategies to increase renewal conversion rates.

7. Automation & Data Management





- Build and maintain automated MIS and dashboards (Power BI/Tableau).
- Ensure data accuracy, governance, and standard definitions across reports.
- Enhance reporting efficiency through automation.

8. Stakeholder Management

- Collaborate with business, operations, collections, and customer service teams.
- Present insights in a transparent, impactful manner to senior leadership.
- Enable data-backed decision-making across the renewals function.

Measures of Success

- Improvement in persistency ratios (13M, 25M, etc.)

- Increase in renewal conversion rates

- Accuracy of predictive models and insights

- Reduction in customer lapse rates

- Business impact of analytics-driven interventions

Key Goal (Business)

- Persistency tracking

- Renewal Income

- Efficiency tracking

- Cross functional Coordination

Key competencies/skills required

- Must have a minimum of 9-10 years of experience in persistency and renewals department.

- Should be a graduate from a top-tier B-school with a strong drive to create meaningful impact and deliver transformative change

- Strong analytical and problem-solving mindset

- Expertise in Excel, SQL, Power BI/Tableau

- Experience with data modeling and large datasets

- Understanding of persistency/renewal frameworks (insurance/BFSI preferred)

- Ability to translate data into actionable business insights

- Strong communication and storytelling skills

State: Home Office

Branch: Gurugram -90C

Department: Operations

Function: Operations - Renewals

Posted On: 21-Jul-2026

📌 Senior Manager - Renewals (India)
🏢 AxisMaxlife
📍 India