Job Description

Role Objectives

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The role holder is responsible for driving the General Trade Business for given geographical area in line with the ABP while being responsible for developing and managing distribution network.

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Role Responsibilities

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- Assigning & tracking of Primary and Secondary sales targets to team and review periodically.
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- Efficient utilization of man days through creation and monitoring of beat plan for SO and TSI.
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- Plan and review sales effectiveness on daily, weekly, monthly, quarterly and annual basis.
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- Effective execution of Go To Market strategy.
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- Conducting category & market wise analysis & designing action plan to drive sales.
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- Supervising sales promotion, retailing & merchandising activities.
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- Responsible for managing, training & mentoring sales officers & acting as super trainer for TSI.
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- Evaluate and measure performance of territory, major towns, distributors and key outlets in terms of sales growth.
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- Distribution network expansion to drive sales growth and regular checking of distributor's financial health and NOC on monthly basis.
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- Effective stock management at distributor points & handling C&FA.;
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- Responsible for managing claim settlement for the assigned territory and sharing sales tracking reports with the RSM/ZSM.
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- Effective implementation of sales management system and ensuring adherence.
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- Tracking competition and sharing market intelligence with the central team on desired frequencies.
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📌 Area Sales Manager- General Trade (Ghaziabad)
🏢 mcnroe consumer products
📍 Ghaziabad