Job Description

Location: Gurgaon / Gurugram

n

Work Type: Full-time, On-site

n

Salary: Top Salary will be given to an exceptional candidate

n

We are looking for an exceptional content professional to lead the growth of a high-potential Instagram account of a prominent Social Worker and Politician based in Gurgaon.

n

This is NOT a conventional Social Media Manager role.

n

We are looking for someone who understands why certain Instagram Reels get 100K, 1M, 5M or 10M+ views — and, more importantly, understands how content converts attention into followers.

n

The objective is to build one of India's most powerful public-interest/personal-brand Instagram accounts over the next 12 months.

n

WHO ARE WE LOOKING FOR?

n

We are looking for an exceptional:

n

n
- Instagram Growth Producer
n
- Creative Producer
n
- Digital Content Strategist
n
- Creator/Influencer Producer
n
- Political Digital Strategist
n
- News/Digital Video Producer
n
- Entertainment/Social Content Producer
n

n

The candidate may come from ANY of these backgrounds.

n

Political experience is NOT mandatory.

n

Someone who has helped build a major creator, YouTube channel, Instagram account, digital media property, documentary platform or entertainment personality is equally welcome.

n

WHAT YOU WILL DO

n

n
- Develop a high-growth Instagram content strategy
n
- Identify repeatable viral content formats
n
- Study India's fastest-growing Instagram accounts and understand WHY their content works
n
- Identify stories, situations and moments that can become high-performing Reels
n
- Develop recurring content franchises
n
- Convert everyday real-world situations into compelling short-form stories
n
- Develop solid hooks for the first 1–3 seconds of Reels
n
- Work closely with Creative Directors, field producers, cameramen and editors
n
- Decide which ideas deserve field coverage
n
- Turn one field situation into multiple content opportunities
n
- Analyse Reel performance and identify patterns
n
- Track views, retention, shares, saves, profile visits and follower conversion
n
- Identify which content generates followers rather than merely views
n
- Constantly experiment with new formats
n




- Identify emerging Instagram trends without blindly copying them
n
- Build a culture of rapid content experimentation
n
- Help create a system capable of producing high volumes of quality Reels
n
- Review successful and unsuccessful content every week and determine what should be repeated, modified or discontinued
n

n

THE MOST IMPORTANT SKILL

n

You should be able to walk into a real-world situation and say:

n

"THIS is the Reel."

n

You should have an instinct for:

n

n
- What will make people stop scrolling
n
- What creates curiosity
n
- What creates emotion
n
- What creates surprise
n
- What creates discussion
n
- What people will share
n
- What makes someone visit the profile
n
- What makes someone follow
n

n

WHAT WE DO NOT WANT

n

We are NOT looking for someone whose primary experience is:

n

n
- Posting photographs
n
- Maintaining a content calendar
n
- Writing generic captions
n
- Posting political quotes
n
- Managing WhatsApp groups
n
- Coordinating agencies
n
- Running paid advertisements
n
- Creating routine event coverage
n

n

We already have production and editing capabilities.

n

We need someone who can dramatically improve the QUALITY OF IDEAS and the GROWTH OF THE ACCOUNT.

n

IDEAL EXPERIENCE

n

Candidates with experience in any of the following are encouraged to apply:

n

n
- Political digital campaigns
n
- Chief Minister/Minister social-media teams
n
- Political consulting firms
n
- News organisations
n
- Digital journalism
n
- Creator/influencer teams
n
- YouTube channels
n
- Instagram-first media companies
n
- Entertainment/social-media teams
n
- Documentary production
n
- Reality television
n
- Advertising/content agencies
n
- Mumbai film/Bollywood social-content teams
n

n

Exceptional candidates without any political experience are equally welcome.

n

WHAT WE WILL ASK YOU TO SHOW

n





Please do not send only a CV.

n

We want to see your WORK.

n

Applicants should be able to provide:

n

n
- Your 5 best Reels/videos that you personally worked on
n
- The number of views generated by each
n
- Your exact role in each piece
n
- At least one example where your work generated significant follower growth
n
- One example of a Reel/video that you believe succeeded because of an excellent idea rather than expensive production
n
- Your analysis of why that piece worked
n

n

QUALIFICATION

n

Formal educational qualifications are secondary.

n

Demonstrated ability to create/grow exceptional social-media content is far more important.

n

PERSONAL ATTRIBUTES

n

We are looking for someone who is:

n

n
- Extremely curious
n
- Obsessed with Instagram
n
- Highly competitive
n
- Fast-moving
n
- Experiment-oriented
n
- Comfortable with ambiguity
n
- Strong at identifying stories
n
- Strong at working with creative teams
n
- Comfortable in the field
n
- Willing to challenge existing ideas
n
- More interested in results than titles
n

n

IMPORTANT

n

This is a high-ownership role.

n

You will not be joining an organisation where you simply execute instructions.

n

You will be expected to contribute ideas, challenge assumptions, identify opportunities and help build the entire Instagram growth engine.

n

If you believe you can help build an Instagram account from approximately 20,000+ followers to 1 million+ followers, we want to hear from you.

n

LOCATION

n

Gurgaon / Gurugram.

n

The role requires substantial on-ground interaction and therefore candidates must be willing to work from Gurgaon.

n

COMPENSATION

n

Top Salary will be given to an exceptional candidate.

n

Compensation will be based on demonstrated ability, experience and track record.

n

TO APPLY

n

Please submit:

n

n
- CV
n
- Instagram/LinkedIn profile
n
- Portfolio
n
- Links to your 5 strongest Reels/videos
n
- Views achieved
n
- Your exact contribution to each
n
- Current/last compensation
n
- Expected compensation
n
- Notice period
n

n

KEY: Applications without work samples may not be considered.

📌 EXECUTIVE PRODUCER - INSTAGRAM GROWTH & CONTENT (Gurugram)
🏢 KMAKERS IDEAS
📍 Gurugram