Job Description

About the Role

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We're looking for a Art Director who is equal parts designer, copywriter, and conceptual

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thinker - someone who can take a performance marketing brief and turn it into

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scroll-stopping creative for Meta, Google, and other platforms. This is not a "just execute the

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brief" role. We need someone who can originate ideas - the copy line and the visual - and

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then have the craft to bring it to life themselves.

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You'll be working on high-volume, fast-turnaround performance creative, so you need to be

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as comfortable ideating ten hooks in an hour as you are polishing a hand-drawn illustration

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or building out a storyboard for a video shoot.

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What You'll Do

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● Conceptualize and design performance-first creatives (statics, carousels, videos) for

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Meta, Google, and other digital platforms, owning the idea from brief to final file.

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● Write sharp, out-of-the-box copy for hooks, headlines, and ad narratives - you

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should be as strong with words as you are with a design tool.

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● Design and art-direct in a distinct, hand-illustrated visual style (think Blinkit, Swiggy,

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Zepto-style creative language) alongside more polished, conventional design work.

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● Build storyboards and key visuals/graphics for video and motion projects, working

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closely with video editors and production teams.

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● Rapidly test and iterate on creative concepts based on performance data, staying

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close to what's actually working on-platform.

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● Use AI design/creative tools (e.g. Midjourney, Firefly, generative fill workflows, etc.) to

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speed up ideation and production without compromising on craft.

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● Maintain a high design bar across all output - typography, layout, color, and

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illustration - while working within the speed constraints of performance marketing.

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● Collaborate with performance marketing, brand, and content teams to align creative

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output with campaign goals and platform best practices.

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● Mentor junior designers and provide creative direction/feedback on their work, where

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applicable.

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What We're Looking For

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● 8–10 years of experience in a design/art direction role, with a portfolio that clearly

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shows both conceptual thinking and hands-on execution.

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● Strong, versatile graphic design skills - you can move between clean commercial

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design and quirky, hand-drawn/illustrative styles.

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● Proven ability to write copy, not just design around someone else's - headlines,

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hooks, and short-form ad copy that's sharp and platform-native.

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● Hands-on expertise in Adobe Photoshop, Illustrator, and other relevant design

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software (After Effects/Premiere Pro is a plus for storyboarding and video work).

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● Working knowledge of AI creative tools and how to fold them into a fast-paced design

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workflow.

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● A genuine understanding of what makes performance creative work on Meta and

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Google - this isn't brand design, it's design that has to earn a click/conversion.

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- Solid storyboarding skills for video/motion content.
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- A conceptual mindset - someone who can look at a brief and come back with an
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idea, not just a layout.

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● Ability to work at speed without dropping quality, and to take feedback/data and

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iterate fast.

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Good to Have

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- Experience working with D2C, e-commerce, or quick-commerce brands.
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- Familiarity with short-form video trends (Reels/Instagram/YouTube Shorts) and what
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makes them perform.

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● Prior experience mentoring or leading a small design team.

📌 Art Director - Performance Creatives (Mumbai)
🏢 Truemeds
📍 Mumbai