Job Description

About The Role

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We are looking for a Video-First Designer who thinks beyond traditional editing and brings together design, motion, storytelling, visual craft and emerging AI tools to create high-quality video content for the brand.

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The role sits at the intersection of Graphic Design, Motion Design, Video Editing and AI-powered content creation. You should be comfortable taking a creative idea from a static visual or rough brief and turning it into an engaging video—from concept and visualization to animation, editing, sound and final delivery.

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You will work closely with the Creative, CGI Content and Brand Marketing teams to create video-first communication across social, digital, campaigns, product storytelling, retail and brand communication.

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Key Responsibilities

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Video & Motion Design

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- Create engaging video content across digital campaigns, social media, product communication and brand initiatives consistent with the brand's visual identity.
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- Translate creative concepts and static design systems into dynamic, motion-led experiences.
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- Design and animate typography, graphics, transitions, product visuals and brand assets.
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- Develop short-form content optimized for platforms such as Instagram, YouTube and other digital formats.
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- Work across multiple aspect ratios and formats including 9:16, 1:1, 4:5 and 16:9.
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Editing & Post-Production

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- Own video editing from raw footage to final output using Adobe Premiere Pro.
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- Build sophisticated motion graphics and animations using Adobe After Effects.
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- Handle basic compositing, colour correction, sound design and audio synchronisation.
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- Work with footage,



photography, CGI, stock, typography, graphic assets and generated content to create cohesive films.
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- Maintain strong attention to pacing, transitions, visual hierarchy and storytelling.
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AI & Generative Content

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- Actively integrate AI tools into the creative and production workflow rather than treating AI as an experimental add-on.
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- Explore and use AI-powered tools for video generation, image generation, animation, visual development, editing, enhancement, voice/audio and creative exploration.
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- Generate and refine AI-assisted video sequences while maintaining creative control and brand consistency.
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- Rapidly prototype visual ideas, treatments and storyboards using emerging AI tools.
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- Stay updated with evolving AI video and creative technologies and identify opportunities to make the team's workflow faster and more effective.
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- Combine traditional design, motion and editing skills with AI-generated assets to create production-ready content.
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Creative Collaboration

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- Work closely with designers, creative leads, copywriters, marketing and CGI teams to develop campaign and content ideas.
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- Participate in creative ideation, moodboarding, storyboarding and visual development.
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- Bring a strong understanding of composition,



typography, colour, visual hierarchy and brand salience into video.
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- Take ownership of projects while being receptive to creative direction and feedback.
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- Help establish and evolve motion and video best practices within the in-house creative team.
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What We're Looking For

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- 3–5 years of relevant experience in video design, motion design, digital design, advertising, content creation or a related creative field.
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- Strong command of Adobe After Effects and Premiere Pro.
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- Strong understanding of motion principles, timing, transitions, typography and visual storytelling.
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- Good graphic design fundamentals—you should be able to design, not just edit.
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- Experience creating content specifically for digital and social-first platforms.
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- Comfortable working with multiple source formats including live-action footage, CGI, photography, illustrations and graphic assets.
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- Demonstrated experience using AI tools & workflows for creative production and video generation, learn and adapt quickly as AI and creative technologies evolve.
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- Familiarity with tools such as Runway, Kling, Veo, Midjourney, Firefly, ChatGPT or equivalent emerging creative AI platforms.
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- Basic knowledge of sound design and audio editing, 3D / CGI workflows and understanding of colour grading.
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- Robust eye for detail and a high bar for visual quality and ability to manage multiple projects and work within deadlines.
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- Experience creating product films, launch videos, digital campaigns or social content for consumer, lifestyle, retail or D2C brands.
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📌 Motion Graphic Designer (Mumbai)
🏢 The Sleep
📍 Mumbai