Job Description

Hiring: Sales Outbound BDR + Appointment Setter – US Market

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Location: Ahmedabad, India

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Experience: 2+ Years

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Shift: Flexible – Must be comfortable working a few hours aligned with US business hours

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Department: Sales & Business Development

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Employment Type: Full-Time

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About the Role

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We are looking for a results-driven Sales Outbound BDR / Appointment Setter with strong experience in US-market B2B outbound sales.

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The ideal candidate should be able to build and execute a 0-to-1 outbound sales motion – from identifying the right prospects and decision-makers to running cold outreach, qualifying leads, and consistently booking qualified meetings for the sales team.

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This role is ideal for someone who is hunter-minded, proactive, data-driven, and comfortable building outbound processes from scratch.

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Key Responsibilities

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- Build and execute outbound prospecting strategies for the US market.
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- Research target companies, industries, ICPs, decision-makers, and buying signals.
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- Build targeted prospect lists using LinkedIn/Sales Navigator, Apollo, Lusha, and similar tools.
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- Develop and execute ABM/account-based prospecting campaigns.
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- Create and manage multi-step outbound email and LinkedIn cadences.
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- Conduct high-volume cold calling and personalized outreach.
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- Engage decision-makers, qualify prospects, handle objections, and generate interest.
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- Follow up consistently across email, LinkedIn, and phone.
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- Qualify leads based on need, authority, budget, timing, and overall fit.
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- Book qualified appointments, demos, and meetings for the sales team.
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- Maintain accurate prospect and activity records in the CRM.
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- Track metrics including response rates, connects, meetings booked,



show rates, and pipeline generated.
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- Continuously test and optimize ICP, messaging, subject lines, cadences, and outreach channels.
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- Build repeatable outbound workflows and playbooks as the US sales function grows.
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Required Skills & Experience

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- 2+ years of experience in B2B Sales, Outbound Sales, SDR/BDR, Business Development, or Appointment Setting.
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- Proven experience in US-market outbound sales/prospecting.
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- Strong understanding of 0-to-1 outbound sales.
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- Excellent spoken and written English communication skills.
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- Strong cold-calling, prospecting, qualification, and objection-handling skills.
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- Hands-on experience with:
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- LinkedIn / LinkedIn Sales Navigator
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- Apollo
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- Lusha
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- ABM / Account-Based Prospecting
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- CRM platforms
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- Sales engagement/outreach tools
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- Ability to create and manage multi-step outbound cadences.
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- Robust appointment-setting and lead-qualification skills.
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- Comfortable with a high volume of outbound calls and emails.
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- Self-driven with the ability to work independently and take ownership of targets.
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Marketing Automation Experience – Advantage

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Exposure to platforms such as:

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- Brevo / Sendinblue
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- Mailchimp
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- Email campaign management
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- Email list segmentation
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- Basic marketing workflow/automation
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- Campaign tracking and optimization
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Experience with HubSpot, Salesforce, Zoho, Pipedrive, Freshsales, or similar CRM platforms will be an added advantage.

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Preferred Industry Background

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Candidates with experience selling any of the following will be strongly preferred:

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IT Services | SaaS | Software Development | AI/ML | Digital Transformation | Mobile/Web Development | Staff Augmentation | Managed Services | Technology Consulting

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Experience selling to US startups, SMBs, mid-market companies, agencies, or enterprises is a major plus.

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What We're Looking For

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Hunter-minded – You actively find opportunities rather than waiting for inbound leads.

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Proactive – You can identify opportunities and execute without constant supervision.

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Data-driven – You understand the importance of volume, quality, and continuous optimization.

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Strong communicator – You can confidently engage US prospects over phone, email, and LinkedIn.

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Process-oriented – You can build prospecting workflows, cadences, and follow-up systems.

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Experiment-driven – You are comfortable testing different ICPs, messaging, and channels.

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Appointment-focused – Your goal is to generate genuine, qualified sales conversations.

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Success in This Role

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Your success will be measured by your ability to:

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- Build a predictable US outbound pipeline
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- Identify and engage the right decision-makers
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- Generate qualified conversations
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- Consistently book qualified appointments
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- Improve response and conversion rates
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- Build scalable outbound processes
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- Contribute directly to pipeline and revenue generation
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Interested candidates can apply with their updated CV.

📌 Lead Generation Specialist (India)
🏢 AIS Technolabs
📍 India