Job Description

Key Responsibilities

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- Write high-conversion Hindi copy across formats: print, outdoor, digital, and CRM (WhatsApp, SMS, etc.)
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- Craft sharp headlines, hooks, and CTAs that grab attention in seconds
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- Translate campaign ideas into culturally relevant Hindi—not literal translations
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- Adapt tone seamlessly: witty, emotional, direct, or salesy—depending on the brief
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- Collaborate with designers and marketers to ship campaigns fast
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- Continuously iterate based on performance data and feedback
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- Maintain a solid, consistent Hindi brand voice across touchpoints
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- Bring ideas to the table—not just execution
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Requirements

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- You think in Hindi and write naturally across formats (pure Hindi + Hinglish)
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- Proven experience writing across formats—newspaper ads, billboards, digital and short-form
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- Ability to interpret data and performance metrics to inform copy decisions
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- Strong instinct for what works in mass + digital communication
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- Ability to simplify, punch up, and make copy memorable
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- Comfortable working in a fast-paced, high-ownership startup environment
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- Obsessive about clarity, brevity, and impactGood to Have
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- Experience in a high-growth startup
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- Understanding of performance marketing and conversion-driven copy
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- Exposure to WhatsApp or vernacular-first communication
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What We Offer

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- Opportunity to shape consumer narratives in one of India's fastest-growing sectors.
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- A mission-driven environment combining creativity with measurable business impact.
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- Exposure to cutting-edge digital marketing and lead generation strategies.
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- Collaborative, growth-focused culture with room for innovation.
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About SolarSquare

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SolarSquare is India's most trusted and fastest growing residential solar company.

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We bring trust, transparency, financing and best-in-class after sales service to every

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home owner looking to go solar. Our aim is to become India's #1 rooftop solar brand

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and empower 100k homes to go solar.

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Location: Bangalore

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Experience Required: 4-6 Years

📌 Content Writer (Bengaluru)
🏢 SolarSquare
📍 Bengaluru