Job Description

Job Description – Junior Executive (Meta Advertising)

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Job Title: Junior Executive

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Experience: 1–2 Years

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Department: Digital Media / Performance Marketing

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Role Overview

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We are looking for a motivated and detail-oriented Junior Executive – Meta Advertising with 1–2 years

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of hands-on experience in Meta Ads Manager. The ideal candidate should have experience managing and

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executing branding campaigns across Meta platforms, including Facebook and Instagram.

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The candidate will be responsible for campaign setup, monitoring, optimization, reporting, and ensuring

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smooth campaign delivery while working closely with internal teams and stakeholders.

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Key Responsibilities

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- Set up and manage branding campaigns through Meta Ads Manager.
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- Handle end-to-end campaign setup, including campaign, ad set, and ad creation.
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- Monitor campaign performance and delivery on a regular basis.
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- Optimize campaigns based on campaign objectives and performance metrics.
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- Ensure campaigns are launched accurately as per approved media plans and timelines.
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- Monitor budgets, pacing, impressions, reach, frequency, CPM, video views, and other relevant
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KPIs.

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- Prepare daily, weekly, and monthly campaign performance reports.
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- Analyze campaign performance and share insights and optimization recommendations.
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- Perform campaign QA before and after campaign activation.
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- Coordinate with internal teams for creatives, campaign requirements,



and troubleshooting.
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- Ensure accurate audience targeting, placements, budgets, schedules, and tracking parameters.
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- Identify delivery issues and take proactive steps to resolve them.
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- Maintain campaign documentation and reporting trackers.
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Required Skills & Qualifications

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- 1–2 years of hands-on experience in Meta Ads Manager.
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- Experience managing branding and awareness campaigns on Facebook and Instagram.
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- Good understanding of campaign objectives such as Awareness, Reach, Engagement, Video
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Views, Traffic, and Messaging.

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- Strong knowledge of campaign setup, monitoring, reporting, and optimization.
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- Understanding of key branding metrics such as Reach, Impressions, Frequency, CPM, Video
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Views, ThruPlay, and Engagement Rate.

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- Knowledge of Meta audience targeting, Custom Audiences, and Lookalike Audiences.
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- Good understanding of Meta ad formats and placements.
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- Experience preparing reports using Excel or Google Sheets.
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- Ability to analyze campaign performance and provide actionable insights.
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- Strong attention to detail and campaign QA skills.
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- Good communication and coordination skills.
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- Ability to manage multiple campaigns and work within defined timelines.
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Desired Candidate Profile

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The ideal candidate should be proactive, analytical, detail-oriented, and eager to learn. They should have a robust understanding of Meta advertising fundamentals.

📌 Media Executive (Bengaluru)
🏢 Grapes Worldwide
📍 Bengaluru