15 Sep
|
Marketing Lab
|
Pune
15 Sep
Marketing Lab
Pune
Job Description
About the Role
n
We are looking for a hands-on Sr. Quick Commerce Marketplace Media Buyer with strong experience managing and scaling brands across Blinkit, Zepto, and Swiggy Instamart.
n
The role requires end-to-end ownership of Q-commerce business performance, including backend operations, catalog management, inventory and availability, pricing, promotions, visibility, advertising, and revenue growth.
n
We are looking for someone who can identify what is limiting growth, solve platform-level issues, optimize performance, and scale the business while maintaining healthy profitability and ROI.
n
Key Responsibilities
n
Manage brand accounts across Blinkit, Zepto, and Swiggy Instamart
n
Handle platform backend operations including:
n
n
- Product listings and catalog management
n
- Product mapping and activation
n
- Pricing, MRP, promotions, and offers
n
- Inventory and stock availability
n
- Dark store/warehouse availability
n
- Product visibility, attributes, and content
n
- Platform-level issues and escalations
n
n
Coordinate with platform/category/account managers to resolve operational issues quickly
n
Plan, launch, manage, and optimize Q-commerce advertising campaigns
n
Monitor and improve key metrics including ROAS, ROI, ACOS, revenue, orders, conversion rate, CPC/CPM, and ad spend
n
Identify high-performing products, categories, and campaigns and scale them efficiently
n
Improve both organic and paid visibility
n
Develop strategies around pricing, promotions, availability, advertising, and assortment
n
Build city/store-level strategies based on demand and inventory availability
n
Identify reasons behind revenue drops, stock-outs, declining visibility,
poor conversion, or inefficient ad spend
n
Analyze daily, weekly, and monthly performance and create actionable growth plans
n
Work closely with internal operations, catalog, creative, inventory, and performance teams
n
Take complete ownership of business growth while maintaining profitability
n
Must-Have Skills & Experience
n
n
- 2–3 years of hands-on experience in Quick Commerce / Marketplace Management
n
- Strong experience working on Blinkit, Zepto, and/or Swiggy Instamart
n
- Strong understanding of Q-commerce backend operations and platform ecosystem
n
- Experience independently handling catalog, listing, inventory, availability, and platform issues
n
- Hands-on experience managing Q-commerce advertising campaigns
n
- Strong understanding of ROAS, ROI, ACOS, conversion, revenue, ad efficiency, and profitability
n
- Proven ability to identify growth opportunities and scale business performance
n
- Robust analytical and problem-solving skills
n
- Proficiency in Excel / Google Sheets
n
- Strong communication and stakeholder management skills
n
- Proactive, ownership-driven approach
n
n
Preferred Experience
n
n
- Candidates with experience managing multiple Q-commerce accounts for brands or agencies will be preferred.
n
- Experience demonstrating measurable growth in revenue, orders, ROI/ROAS, availability, or market presence will be a strong advantage.
n
n
What We Are Looking For
n
We need someone who can answer:
n
"Why is the business not growing?" ...and then work on the solution.
n
The ideal candidate should be able to independently:
n
n
- Diagnose → Plan → Execute → Optimize → Scale → Maintain Profitability
n
📌 Sr. Quick Commerce Marketplace Media Buyer (Pune)
🏢 Marketing Lab
📍 Pune