???? ???? ?? ??? ??? ?? ??? ???????'? ???????

?????? ?????: ?? ?????? - ?? ??????? (?? ??? ?-?? ???)

Experience: 3+ yrs

Location: Chennai, Tamil Nadu, India, Bengaluru

Job Type: Full time

We are looking for a data-driven and results-oriented Performance Marketing Manager to lead digital acquisition, campaign optimisation, and revenue growth across e-commerce channels. The role combines performance marketing, data analytics, e-commerce ROAS, creative strategy, and marketing technology to build scalable customer acquisition programs.

The ideal candidate will be comfortable working across paid media, analytics, creative, and e-commerce operations, using data to make informed decisions and improve campaign efficiency. You will play a key role in driving profitable growth through structured experimentation, performance optimisation, and strong collaboration across marketing and creative teams.

Requirements

Key Responsibilities

- Develop and execute performance marketing strategies focused on customer acquisition, revenue growth, and profitability

- Plan, launch, monitor, and optimise paid digital campaigns across relevant platforms

- Track and improve e-commerce ROAS, CAC, conversion rates, revenue, AOV, and other key performance metrics

- Analyse campaign, customer, product, and website data to identify performance trends and growth opportunities

- Build dashboards, reports, and performance analyses to communicate campaign results and actionable insights

- Use GA4 to analyse customer journeys, traffic sources, conversions, engagement, and e-commerce performance

- Implement and maintain accurate marketing and conversion tracking through Google Tag Manager

- Work with Shopify to analyse store performance, conversion funnels, product performance, and customer behaviour

- Identify tracking gaps and coordinate with technical teams to improve data accuracy and attribution

- Develop a solid creative strategy based on performance data, customer insights, audience behaviour, and campaign results

- Collaborate with designers, content teams,



and creative partners to develop high-performing ad concepts, formats, and messaging

- Conduct structured A/B testing across creatives, audiences, landing pages, offers, and campaign strategies

- Monitor campaign performance regularly and proactively identify underperforming areas

- Optimise budgets, targeting, bidding, creatives, and campaign structures to improve efficiency

- Translate analytics into clear recommendations for marketing and business stakeholders

- Collaborate with e-commerce, creative, product, and technology teams to improve the overall customer acquisition funnel

- Stay updated on changes in digital advertising platforms, analytics tools, attribution practices, and e-commerce trends

- Continuously experiment with new growth opportunities, channels, creative approaches, and optimisation techniques

What Makes You a Great Fit

- 3+ years of experience in performance marketing, digital marketing, e-commerce growth, or a related role

- Strong hands-on experience with Data Analytics and performance marketing

- Proven ability to manage and optimise e-commerce ROAS and performance metrics

- Strong understanding of customer acquisition, conversion funnels, CAC, LTV, AOV, and revenue optimisation

- Hands-on experience with Shopify and e-commerce analytics

- Solid working knowledge of GA4 and Google Tag Manager, including conversion and event tracking

- Strong analytical skills with the ability to interpret campaign and customer data and convert insights into actions

- Experience developing performance-focused Creative Strategy and collaborating with creative teams

- Practical experience with A/B testing, experimentation, campaign optimisation, and performance reporting

- Strong understanding of paid media platforms and digital acquisition strategies

- Excellent Excel/Google Sheets skills and comfort working with large datasets and performance reports

- Strong communication and stakeholder-management skills

- Highly detail-oriented, commercially aware, and focused on measurable outcomes

- Proactive, curious, and comfortable working in a fast-paced, performance-driven environment

📌 Performance Marketing Manager (Bengaluru)
🏢 Weekday AI (YC W21)
📍 Bengaluru