Location: Chandigarh

Experience: 1–3 years

Employment Type: Full-time

About the Role We are looking for a Performance Marketing Executive who is highly data-driven, analytical, and hands-on with digital advertising. You will be responsible for planning, executing, optimizing, and scaling paid marketing campaigns across platforms such as Meta, Google, and other relevant digital channels.

The ideal candidate is someone who doesn't just manage campaigns but understands why numbers move, how to improve ROAS/CAC, and how to turn marketing data into actionable business decisions.

Key Responsibilities

- Plan, launch, and manage performance marketing campaigns across Meta Ads, Google Ads, and other paid channels.
- Monitor key metrics including ROAS, CAC, CPA, CTR, CPC, CPM, conversion rate, and revenue.
- Continuously optimize campaigns based on performance data to improve efficiency and scale.
- Conduct audience research, campaign segmentation, A/B testing, and creative testing.
- Work closely with the creative team to develop and test high-performing ad creatives, copies, and landing pages.
- Analyze campaign and customer data to identify growth opportunities.
- Manage daily/weekly/monthly advertising budgets and ensure efficient allocation of spend.
- Track campaign performance and prepare regular reports with explicit insights and recommendations.
- Identify underperforming campaigns and implement corrective actions quickly.
- Stay updated with changes in advertising platforms, targeting capabilities, algorithms, and industry trends.
- Collaborate with sales, creative, product,



and business teams to align marketing campaigns with overall business goals.

What We're Looking For

- 1–3 years of experience in performance marketing, digital advertising, or growth marketing.
- Hands-on experience with Meta Ads Manager and Google Ads.
- Strong understanding of digital marketing metrics and performance marketing fundamentals.
- Good analytical and problem-solving skills.
- Comfortable working with numbers, spreadsheets, dashboards, and campaign reports.
- Ability to think creatively while making decisions based on data.
- Strong attention to detail and ownership of results.
- Ability to work in a fast-paced environment and experiment, learn, and iterate quickly.

Good to Have

- Experience with e-commerce / D2C brands.
- Experience with Google Analytics, Looker Studio, Shopify, or similar platforms.
- Understanding of conversion funnels, landing-page optimization, retargeting, and attribution.
- Experience managing significant monthly advertising budgets.
- Basic understanding of creative strategy and consumer psychology.

What You'll Get

- An opportunity to work closely with the business and directly impact growth.
- High ownership and autonomy.
- Exposure to multiple aspects of growth, marketing, analytics, and brand building.
- A fast-paced environment where experimentation and new ideas are encouraged.
- Competitive compensation based on experience and performance.
- If you are someone who loves looking at numbers, finding what is working, figuring out what isn't, and constantly trying to improve performance, we'd love to hear from you.

📌 Performance Marketing Executive (Chandigarh)
🏢 Petroyale
📍 Chandigarh