Role Overview The Performance Marketing Specialist is responsible for planning, executing, and optimizing paid acquisition campaigns across digital platforms. This hands-on role focuses on scaling lead generation and conversion volume while maintaining strict control over CAC, CPL, and ROAS through continuous creative testing, audience segmentation, and funnel analysis.

​Key Responsibilities

​Campaign Management: Build, launch, and manage paid campaigns across Meta Ads (Facebook, Instagram) and Google Ads (Search, Performance Max, Display, YouTube).

​Budget & Bid Optimization: Manage daily, weekly, and monthly media spend to prevent budget leakage; execute continuous bid adjustments, placement exclusions, and audience refinements.

​Creative & Landing Page Strategy: Collaborate closely with copywriters and designers to produce high-converting static, video, and carousel ads; design and test high-intent landing pages and lead forms.

​Experimentation: Run structured A/B and multivariate tests on ad copy, visual hooks, CTAs, audiences, and landing page layouts to lower customer acquisition costs.

​Tracking & Attribution:



Ensure end-to-end event tracking using Google Tag Manager (GTM), Meta Pixel, Conversions API (CAPI), UTM structures, and Google Analytics 4 (GA4).

​Reporting & Insights: Monitor key metrics (CPA, CPL, CAC, ROAS, CTR, CVR) daily and present weekly performance summaries detailing scale opportunities and test results.

​Requirements & Qualifications

​Experience: 2–4 years of direct, hands-on experience managing paid ad spend across Meta and Google ecosystems.

​Platform Mastery: In-depth working knowledge of Meta Ads Manager, Google Ads Editor, Google Analytics 4, and Google Tag Manager.

​Analytical Ability: Advanced proficiency in Google Sheets or Excel (data aggregation, pivot tables, and performance projections) to extract actionable trends from raw campaign data.

​Funnel Understanding: Solid grasp of multi-step funnel architecture, remarketing strategies, and conversion rate optimization (CRO) principles.

​Communication: Ability to clearly explain performance fluctuations, attribution realities, and testing hypotheses to stakeholders and team members.

📌 Performance Marketing Specialist (Bengaluru)
🏢 Prachar craft
📍 Bengaluru