Business Development Executive – Lead Generation & Appointment Setting

Hiring For: Hectogon

Location: India

Employment Type: Part-time / Freelance

Role Type: Outbound Business Development

Hiring On Behalf Of: Hectogon

About the Role

We are hiring on behalf of Hectogon for a part-time Business Development Executive who is comfortable picking up the phone, speaking to business owners and decision-makers, qualifying prospects, and converting cold prospects into qualified meetings.

This is not a traditional closing role.

Your primary responsibility will be to generate conversations, identify genuine business opportunities, qualify them against Hectogon's criteria, and book appointments for the sales team.

This is a flexible part-time opportunity, with working hours to be mutually agreed based on the candidate's availability and Hectogon's business requirements. The ideal candidate should be able to commit consistently to the agreed schedule and deliver against the agreed targets.

Key Responsibilities

- Make outbound cold calls to businesses and decision-makers across India.
- Identify and contact relevant prospects through calling, LinkedIn, databases, WhatsApp, email, and other channels.
- Clearly communicate Hectogon's value proposition.
- Qualify prospects based on business need, budget, authority, urgency, and fit.
- Identify whether the prospect is a genuine opportunity or a poor-fit lead.
- Book qualified appointments directly onto the sales team's calendar.
- Maintain accurate CRM records for every prospect and interaction.




- Follow up consistently with prospects who show interest but are not immediately ready.
- Coordinate with the sales team to ensure smooth handover of qualified opportunities.
- Continuously improve calling scripts, objection handling, and prospecting approaches based on results.

What We Are Looking For

- 1 to 4 years of experience in B2B sales, telecalling, business development, lead generation, or appointment setting.
- Strong spoken communication in English and Hindi.
- Comfortable speaking with business owners, founders, senior managers, and decision-makers.
- Confident handling cold calls and objections.
- Strong follow-up discipline.
- Ability to work with targets and activity-based KPIs.
- Comfortable using CRM systems, spreadsheets, LinkedIn, WhatsApp, and prospecting databases.
- Prior experience selling B2B services is a robust advantage.
- Experience generating appointments for agencies, SaaS companies, IT companies, marketing companies, or professional services is preferred.
- Ability to work independently and consistently deliver against agreed targets.

KPIs

- The role will be measured primarily on:
- Qualified calls completed
- Meaningful conversations generated
- Qualified leads generated
- Qualified appointments booked
- Appointment show-up rate




- Lead-to-appointment conversion rate
- Quality of appointments handed over to the sales team

The objective is not to simply generate a high number of leads. The objective is to generate appointments that the sales team actually wants to take. Specific targets and expectations will be mutually agreed based on the candidate's availability, working arrangement, and business requirements.

Ideal Candidate

- The ideal candidate is persistent, commercially aware, and comfortable hearing "no."
- You should enjoy outbound sales rather than avoid it.
- If you have previously taken a cold database, built conversations from scratch, and consistently turned those conversations into qualified meetings, you will be a strong fit.
- You should be able to work independently, manage your assigned prospects, and consistently deliver against agreed targets.

Success in the Role The successful candidate will be expected to:

- Understand Hectogon's ICP and offering.
- Learn the calling scripts and qualification framework.
- Build a consistent prospecting process.
- Generate qualified conversations and appointments.
- Maintain accurate prospect and activity records.
- Follow up effectively with interested prospects.
- Improve conversion rates through testing and iteration.
- Consistently work toward the agreed targets and contribute to the sales pipeline.

Performance will be reviewed periodically based on activity, lead quality, appointments booked, and overall contribution to the sales pipeline.

📌 Part-Time Business Development Executive (India)
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📍 India