Digital Marketing Specialist (3–5 Years Experience)

Location : Kochi,Kerala

Salary : upto 7 LPA

We are looking for a results-driven Digital Marketing Specialist to support digital demand generation, campaign execution, and online customer engagement initiatives across global and regional markets.

This role is ideal for a marketing qualified with experience managing multi-channel digital campaigns, content marketing, SEO/SEM, and marketing automation within a B2B workplace.

Key Responsibilities

Digital Campaign Execution
Plan, execute, and optimize digital marketing campaigns across:
Google Ads
LinkedIn
email marketing
display advertising
retargeting platforms
Manage campaign budgets, schedules, and performance tracking
Support lead generation and demand creation initiatives

SEO & Website Management
Conduct keyword research and implement SEO best practices
Optimize website and landing page content for search visibility and conversions
Monitor website performance using analytics tools
Coordinate with web developers and content teams on website updates

Content Marketing
Develop and distribute digital marketing content including:
blogs
newsletters
landing pages
videos
social media posts
case studies
Support technical and product marketing teams with content promotion strategies





Marketing Automation & CRM
Execute email campaigns and lead nurturing workflows
Manage audience segmentation and marketing databases
Support CRM integration and lead tracking processes
Maintain campaign reporting dashboards and analytics

Analytics & Reporting
Analyze campaign performance metrics including:
CTR
conversion rates
traffic sources
lead quality
ROI
Prepare regular performance reports and optimization recommendations
Identify opportunities to improve digital marketing effectiveness

Social Media & Online Engagement
Support social media campaign planning and execution
Monitor audience engagement and digital trends
Assist with webinar, virtual event, and online campaign promotions

Experience
3–5 years of experience in digital marketing or B2B marketing
Experience in technology, electronics, industrial, or engineering-related industries preferred

· Experience with:

· Google Analytics / GA4

· Google Ads

· LinkedIn Campaign Manager

· SEO tools such as SEMrush or Ahrefs

· Marketing automation platforms such as HubSpot, Marketo, or Pardot

· CRM platforms such as Salesforce

Pay: ₹400,000.00 - ₹700,000.00 per year

Work Location: In person

📌 Digital Marketing Specialist Kochi
🏢 FIFO International
📍 Kochi