Role: Media and Analytics Partner - 6 Month Contract

Location: MG Road, Gurgaon (Client's Office)

In-office role A leading Mumbai-based agency looking for a Media and Analytics dedicated to their retainer client - one of the largest alcobev companies in the world. This role is based out of the client's office in Gurgaon.

Role Overview

You will be the go-to person for all things related to media and analytics on the client business, sitting out of the client’s head office in Gurugram, working day-to-day with the brand managers and coordinating with the agency media and analytics team.

Key Responsibilities

- Translate the brand managers’ media and analytics requirements into actionable briefs for the agency teams.

- Define, develop, and communicate key metrics, enabling senior leadership decision-making by streamlining the measurement and reporting of these KPIs.

- Measure the impact of executed campaigns and feed learnings from each campaign into the next.

- Maintain a quarterly tracker on competition across spirits, RTDs, and non-alcoholic beverages.

- Take ownership of ensuring that all media plans and strategies are compliant with Indian advertising regulations for the alcohol category.

Qualifications & Prior Experience

- A minimum of 7 years of relevant experience in media planning, analytics, insights, or strategy — agency, platform,



or brand side — with the majority of experience being hands-on rather than supervisory.

- Bachelor’s degree in Engineering, Mathematics, Statistics, Economics, Marketing, or a related discipline. An MBA from a Tier 1/2 college is good to have.

- Experience with creator insight tools, social listening platforms, and consumer insight platforms/solutions.

- Experience planning and running paid media at scale across Meta, Google, and Spotify, with working knowledge of programmatic, CTV, and audio.

- Strong Excel skills and comfort with dashboarding tools. Knowledge of SQL, Python, or R is a explicit advantage, as is exposure to marketing mix modelling.

- Familiarity with public data APIs across social platforms and comfort automating recurring reporting, and/or an understanding of how to get this done.

- Understanding of the alcohol category in India and its regulatory and media constraints, or the ability to get up to speed quickly.

- Passion for the entertainment business and a strong understanding of popular culture and internet technology.

- Ability to hold your own in a room with CXOs — concise, evidence-led, and willing to disagree when you have a well-argued case.

This is a 6-month contract with an option to turn in to a full-time role.

Skills: reporting,consumer insight,analytics,performance marketing,campaigns

📌 Media & Analytics Partner | Agency on Retainer for Alcobev Brand (Gurugram)
🏢 Katapult
📍 Gurugram