Company Description

PurvTutor is an innovative EdTech platform focused on making high-quality education accessible by offering instant expert help and free study resources. The platform connects students with top-tier Indian educators for 1-on-1 live video and audio sessions within seconds, enabling real-time doubt solving across core school subjects. Students also benefit from a free, comprehensive library of NCERT notes, formula maps, past board papers, concept maps, and chapter summaries.

PurvTutor supports learners preparing for exams, tackling homework, or strengthening core concepts, positioning itself as a trusted academic companion. The company is a growing, mission-driven team passionate about shaping the future of instant, personalized learning.

Role Description The Marketing Specialist role at PurvTutor is a full time, remote (work from home) position open to candidates across India. The specialist will lead and support the development and execution of end-to-end marketing campaigns to accelerate brand awareness and user acquisition across student and parent audiences.

Day-to-day responsibilities include driving organic and paid growth strategies, coordinating digital outreach initiatives, managing community communication across social channels, and collaborating closely with our sales and product teams to align messaging. You will also gather direct customer feedback to refine our positioning,



boost student engagement, and strengthen PurvTutor’s footprint across India's K-12 education space.

What You Will Actually Do:

- Drive local user acquisition in India through both digital (WhatsApp communities, social media) and offline (schools, tuition centers) channels.
- Create engaging content (Reels, posts) highlighting our "Connect in 60 seconds" and "Free Study Hub" features.
- Talk directly to students and parents to gather feedback and refine our marketing message.

Qualifications

- Candidates should possess strong Communication and Customer Service skills to engage effectively with students, parents, and internal teams.
- Candidates should possess Market Research and Marketing Strategy skills to analyze trends, segment audiences, and support campaign planning.
- Candidates should possess Sales and basic Marketing skills to support user acquisition, partnerships, and promotional activities.
- Familiarity with digital marketing channels (social media, email, content marketing) is beneficial.
- Ability to work collaboratively and manage multiple tasks in a fast-paced EdTech environment.
- Prior experience in education, EdTech, or consumer-facing marketing is an advantage.
- Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent practical experience) is preferred.

📌 Marketing Specialist (India)
🏢 PurvTutor
📍 India