Marketing Executive

About Tightknot

Tightknot is a community-focused technology platform that connects people, businesses and government within their area.

It brings together local information, news, events, offers, promotions, businesses, community conversations and civic engagement in one platform.

We are looking for a hands-on Marketing Manager who can build the Tightknot brand and drive user adoption from the ground up.

Role Overview The Marketing Manager will be responsible for developing and executing Tightknot’s user acquisition, brand, field marketing and community growth strategy.

This is a highly execution-oriented role. The candidate should be comfortable going into the market, meeting businesses, colleges, associations, influencers and communities, and converting marketing ideas into measurable user growth.

Key Responsibilities

- User Acquisition

- Develop strategies to acquire new Tightknot users.
- Drive app installations and active-user growth.
- Plan area-wise launch and user-acquisition campaigns.
- Develop innovative installation campaigns through shops, colleges, events and community partners.
- Track CAC, installations, activation and retention.

2. Local & Field Marketing
- Plan and execute campaigns in selected cities, towns and localities.
- Build partnerships with supermarkets, restaurants, retailers, real-estate companies, associations and other local businesses.
- Create campaigns such as:
- Install Tightknot & get an instant offer.
- Local business promotional campaigns.
- Community referral campaigns.
- College ambassador programs.
- Local events and activation campaigns.

3. College & Youth Marketing
- Build relationships with colleges and student communities.
- Establish a campus ambassador network.
- Organize competitions, hackathons, technology challenges and promotional activities.
- Develop Gen-Z focused campaigns and content.

4. Influencer & Creator Marketing
- Identify and onboard local influencers and content creators.
- Develop influencer campaigns for Tightknot.
- Build city-wise/locality-wise creator networks.
- Measure installs and engagement generated by influencers.

5. Business & Commercial Marketing
- Work closely with the sales team to create marketing packages for local businesses.
- Develop promotional campaigns for shops and businesses.
- Create attractive offers that encourage users to install and actively use Tightknot.




- Support revenue generation through local advertising and promotional campaigns.

6. Brand Building
- Develop Tightknot’s brand positioning and communication.
- Manage campaigns across social media, digital, print, radio, outdoor and local events.
- Create campaign concepts around:
- “What’s happening around you?”
- Local news
- Local offers
- Events
- Community
- People helping people

7. Marketing Analytics
- Track:
- App installations
- Cost per acquisition
- Daily/Monthly active users
- Campaign conversion
- Retention
- Referral growth
- Influencer performance
- Business leads and revenue
- Use data to continuously improve campaigns.

Requirements
- Experience in marketing, growth marketing, consumer apps, startups, FMCG, retail, telecom or similar industries.
- Strong understanding of digital and field marketing.
- Experience in user acquisition and campaign execution.
- Excellent communication and negotiation skills.
- Ability to build partnerships with businesses, colleges, influencers and associations.
- Robust analytical and problem-solving skills.
- Willingness to travel and work in the field.
- Startup mindset – build, test, learn and execute quickly.

Preferred

Experience in

- Consumer mobile applications
- Social media
- Local commerce
- EdTech/FinTech/Consumer-tech startups
- College marketing
- Influencer marketing
- Retail marketing
- Community activation

Marketing executive

We are looking for energetic Marketing Executives who can take Tightknot directly into communities and drive app adoption.

Role Overview The Marketing Executive will be responsible for field marketing, app installations, business onboarding, college outreach, events and community activation.

This is ideal for someone who enjoys meeting people, travelling, creating relationships and working in a quick-moving startup environment.

Key Responsibilities

- App Installation & User Acquisition

- Visit shops, colleges, residential communities and public locations.
- Explain Tightknot to potential users.




- Drive app installations and registrations.
- Conduct installation campaigns and promotional activities.
- Encourage users to become active users.

2. Business Onboarding
- Visit local shops and businesses.
- Explain Tightknot’s advertising and promotional opportunities.
- Help businesses create offers and promotions.
- Generate qualified business leads for the sales team.
- Maintain relationships with onboarded businesses.

3. College Marketing
- Visit colleges and student communities.
- Identify and onboard campus ambassadors.
- Promote Tightknot among students.
- Coordinate college campaigns, competitions and events.

4. Community Marketing
- Work with apartment associations, resident groups, local associations and community organizations.
- Conduct local activation campaigns.
- Promote Tightknot through events and community activities.

5. Influencer Outreach
- Identify local influencers and content creators.
- Contact and onboard influencers.
- Coordinate promotional campaigns.
- Track leads and installations generated through campaigns.

6. Campaign Execution
- Execute marketing campaigns planned by the Marketing Manager.
- Distribute promotional material and QR codes.
- Conduct on-ground activations.
- Collect customer/user feedback.
- Report campaign results daily.

Daily Activities May Include
- Visit 5–10 businesses per day.
- Approach potential Tightknot users.
- Generate app installations.
- Meet college representatives and students.
- Meet associations and community leaders.
- Onboard businesses.
- Promote active offers and campaigns.
- Submit daily activity and performance reports.

Requirements
- 0–3 years of experience in sales, marketing, field marketing, business development or customer acquisition.
- Freshers with excellent communication skills are welcome.
- Good communication and interpersonal skills.
- Comfortable speaking with business owners, students and members of the public.
- Willingness to travel locally.
- Basic knowledge of smartphones and social media.
- Self-motivated and target-oriented.
- Ability to work independently.

Preferred Skills
- Sales and negotiation
- Digital marketing
- Social media
- College outreach
- Event management
- Field marketing
- Local business development

Pay: ₹20,000.00 - ₹30,000.00 per month

Perks

- Paid time off

Work Location: Remote

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