Influencer & PR Executive

Company: PERCH Brands Pvt Ltd

Experience: 1–2 Years

Location: West Delhi

Employment Type: Full-time

About PERCH

PERCH is a rapidly growing, homegrown D2C menswear brand dedicated to redefining modern Indian menswear. Founded in 2023, the brand focuses on premium quality, in-house manufacturing, craftsmanship, and design innovation. PERCH specializes in high-quality smart-casual apparel designed for the contemporary Indian man, combining refined everyday aesthetics, sharp silhouettes, premium fabrics, and modern design.

With a solid focus on product, quality, and customer experience, PERCH is building a distinctive menswear brand for the evolving Indian consumer.

About the Role

We are looking for a creative and proactive Influencer & PR Executive with 1–2 years of experience in influencer marketing, PR, or social media collaborations. The role will focus on influencer onboarding, UGC creation, celebrity collaborations, PR activities, and campaign coordination to strengthen PERCH's brand visibility and digital presence.

Key Responsibilities

- Identify and onboard relevant micro, macro, and niche influencers aligned with the brand's target audience.
- Manage barter and paid influencer collaborations, from outreach and negotiation to execution and closure.
- Research and maintain a database of relevant influencers and content creators.
- Coordinate with influencers to ensure timely delivery of UGC, Reels, posts, stories, and other campaign content.
- Track and analyze influencer campaign performance, including reach, engagement, views, clicks, and conversions.




- Coordinate with stylists and relevant agencies for celebrity collaborations and brand placements.
- Assist in identifying and managing celebrity and influencer styling opportunities.
- Build and maintain strong, long-term relationships with influencers and creators.
- Support PR activities, including media outreach, brand features, product placements, and relevant brand opportunities.
- Coordinate with internal creative, marketing and e-commerce teams for smooth campaign execution.
- Monitor fashion, influencer and social media trends to identify new collaboration opportunities.
- Maintain campaign trackers, budgets, deliverables and performance reports.

Required Skills & Experience

- 1–2 years of experience in Influencer Marketing, PR, Social Media Marketing, or a related role.
- Strong understanding of influencer marketing and social media trends, preferably within fashion, lifestyle, beauty, or D2C.
- Strong influencer research, outreach, negotiation, and relationship-management skills.
- Good understanding of Instagram, Reels, UGC, and creator-led content.
- Strong communication, coordination, and follow-up skills.
- Creative mindset with an interest in fashion and lifestyle content.
- Ability to manage multiple collaborations and deadlines simultaneously.
- Experience with celebrity/stylist coordination or PR will be an added advantage.

Pay: ₹20,000.00 - ₹25,000.00 per month

Benefits

- Leave encashment
- Paid sick time
- Paid time off

Ability to commute/relocate:
- West District, Delhi: Reliably commute or planning to relocate before starting work (Required)

Experience:
- Influencer & PR : 1 year (Required)

Location:
- West District, Delhi (Required)

Work Location: In person

📌 Influencer & PR Executive (West Delhi)
🏢 Perch Brand Private
📍 West Delhi