Performance Marketing Intern – Google Ads

Salary: ₹15,000 per month

Employment Type: Full time Internship

Experience: Freshers / 0–1 Year

Location: Gurgaon

About the Role

We are looking for a Performance Marketing Intern who is interested in learning and working on Google Ads. The ideal candidate should have a basic understanding of digital marketing and be eager to work with real campaigns, analyze performance, and improve advertising results.

Key Responsibilities
Assist in setting up and managing Google Ads campaigns.
Monitor daily campaign performance, including spend, leads, CPL, CTR, CPC, conversions, and ROAS.
Assist in keyword research, audience targeting, remarketing, and campaign optimization.
Support the management of Search, Display, and Performance Max campaigns.
Analyze campaign data and identify opportunities for improvement.
Assist in optimizing keywords, ad copies, bids, budgets, and targeting.
Coordinate with the creative/content team for ad copies, creatives, landing pages, and campaign requirements.
Prepare daily/weekly Google Ads performance reports.
Conduct competitor, keyword, and market research.




Assist in A/B testing of ad copies, landing pages, audiences, and campaign strategies.
Track campaign budgets and ensure campaigns are spending as planned.
Stay updated with the latest Google Ads features, trends, and best practices.

Requirements
Basic understanding of Digital Marketing and Google Ads.
Good analytical and problem-solving skills.
Comfortable working with numbers and campaign data.
Basic knowledge of Excel/Google Sheets.
Valuable communication skills.
Willingness to learn and experiment.
Ability to manage multiple campaigns/tasks and meet deadlines.

Valuable to Have
Basic hands-on experience with Google Ads / Google Ads Manager.
Knowledge of lead generation and conversion campaigns.
Understanding of metrics such as CPL, CTR, CPC, CPM, CPA, ROAS, Conversion Rate, and Impression Share.
Basic knowledge of keyword research and Google Keyword Planner.
Understanding of Google Analytics / GA4 and conversion tracking.
Previous internship, certification, or project in digital marketing.

📌 Performance Marketing Intern Gurugram (India)
🏢 Ichelon Consulting Services
📍 India