Company Description

Chew Network is building a connected home for everything food, bringing together people, creators, chefs, restaurants, communities, and technology in one growing ecosystem.

Our products include "See It. Cook It." app, a food-focused platform designed around discovering and creating food, and Chef Pepe, our AI cooking companion.

We are building Chew Network at the intersection of food, technology, creators, and community, and we're looking for someone who can help bring that ecosystem to life across social media.

This is an opportunity to join an ambitious startup at an early stage and play a major role in building the audience, creator network, and community that will drive the platform's growth.

Role Description The Head of Influencer Marketing & Social Growth will lead Chew Network's influencer, social media, and community growth strategy across our growing ecosystem.

This is a senior, hands-on role. We are looking for someone who understands how social platforms work and can run them, knows how to identify and build relationships with creators, and can turn those relationships into consistent content, audience growth, community engagement, and user acquisition.

You will be responsible for building and executing a scalable influencer and social growth strategy across platforms including Instagram, TikTok, YouTube, Facebook, Pinterest, Reddit, Discord, and other relevant communities and emerging platforms. Your goal is not simply to increase followers. Your goal is to build a community around Chew Network, create a strong creator network, increase the volume and quality of our social content, drive people to Chew Network and "See It.

Cook It." app, and ultimately convert audiences into registered users and active community members.

Key Responsibilities

Influencer & Creator Growth

- Identify, research, recruit, and build relationships with food creators, chefs, lifestyle influencers, micro-influencers, and relevant online communities.
- Develop creator partnership strategies that can scale as Chew Network grows.
- Negotiate influencer partnerships, deliverables, rates, usage rights, and campaign terms.
- Build an organized creator pipeline and maintain ongoing relationships with high-value creators.




- Develop ambassador and creator programs that encourage long-term participation rather than one-off campaigns.

Social Media Growth

- Own the day-to-day social growth strategy across multiple platforms.
- Develop platform-specific strategies rather than treating every social channel the same.
- Increase the frequency, consistency, quality, and reach of Chew Network's social content.
- Identify trends, formats, conversations, communities, and opportunities that can accelerate organic growth.
- Understand how content performs differently across Instagram, TikTok, YouTube, Pinterest, Reddit, Discord, Facebook, and emerging platforms.
- Work with the creative and content teams to develop content that is designed specifically for social distribution.

Community Building

- Build and grow an active community around Chew Network, "See It. Cook It." app, our AI companion Chef Pepe, and the wider food ecosystem.
- Develop strategies for turning social followers into registered users and active community members.
- Help establish and grow Chew Network's Discord, Reddit, Instagram and other community channels.
- Identify relevant external communities and conversations where Chew Network can participate authentically.
- Create programs, challenges, collaborations, and community initiatives that encourage participation and sharing.

User Acquisition & Growth

- Create influencer and social campaigns designed to drive measurable traffic and registrations.
- Develop clear pathways from social content to the Chew Network website and "See It. Cook It." app.
- Track clicks, traffic, registrations, engagement, conversions, creator performance, and other relevant growth metrics.
- Test different creators, platforms, content formats, calls to action, and campaigns to determine what drives the strongest results.
- Continuously optimize the strategy based on performance data.

Operations & Reporting

- Build and maintain an organized influencer database and outreach pipeline.




- Establish systems for tracking creators, negotiations, contracts, deliverables, posting schedules, campaign performance, and payments.
- Maintain a clear social media content calendar and ensure consistent publishing across platforms.
- Report regularly on growth, engagement, traffic, user acquisition, creator performance, and campaign ROI.
- Establish repeatable processes that can eventually be scaled into a larger influencer and community team.

Qualifications

- 5+ years of experience in influencer marketing, social media growth, creator marketing, community growth, digital marketing, or a related field.
- Demonstrated experience building and executing influencer or creator campaigns.
- Robust understanding of how major social platforms work, including Instagram, TikTok, YouTube, Facebook, Pinterest, Reddit, and Discord.
- Proven ability to identify, approach, negotiate with, and manage influencers and creators.
- Strong understanding of social media content strategy, audience growth, engagement, and community building.
- Experience developing social media calendars and managing consistent content publishing.
- Strong analytical skills and the ability to use performance data to make marketing decisions.
- Experience tracking metrics such as reach, engagement, traffic, conversion, follower growth, registrations, acquisition cost, and campaign ROI.
- Strong negotiation and relationship-management skills.
- Experience using social media management, analytics, influencer marketing, CRM, and/or creator-management tools.
- Strong English written and verbal communication skills.
- Ability and passion to work independently and take ownership in a fast-moving startup environment.
- Hands-on and execution-focused. This is not a purely strategic or managerial position.
- Experience in food, lifestyle, technology, entertainment, creator economy, consumer apps, or community-driven businesses is a strong advantage.
- Bachelor's degree in Marketing, Communications, Business, or related field, or equivalent practical experience.

Send your current CV along with a cover letter explaining why you are a fit for this role and briefly explain what you will do in the first 90 days at Chew Network.

Email: [email protected]

📌 Head of Influencer Marketing & Social Growth (India)
🏢 ChewNetwork
📍 India