Aukera Aukera is India's Solitaire Expert. We design, craft and certify lab-grown diamond jewellery to the highest standard on earth — and we sell it the way fine jewellery deserves to be sold: with knowledge, warmth and zero hard sell. In a few short years, we have grown to 35 stores across India, with a robust presence in Bangalore, NCR and Hyderabad. We are still early. The category is still being written. And the person who leads our digital growth will help write it.

The role We are looking for a Head of Digital Marketing who can do two things exceptionally well: make every rupee of performance spend work harder, and build the kind of organic presence that makes Aukera the answer when India searches for solitaires. This is a builder's role, not a caretaker's role. You will inherit strong foundations — live campaigns, an agency partnership, tracking infrastructure — and your job is to take them further: build the in-house team, put processes in place that scale, and own the digital P&L; end to end.

You will report directly to the leadership team and work closely with brand, retail and ecommerce. Your work will show up not just in dashboards, but in footfall at our stores and revenue on our website.

What you will own Performance marketing. Full ownership of paid media across Google, Meta and emerging channels — strategy, budgets, structure, creative testing and ROAS. You set the targets and you hit them.

SEO and organic growth. Build Aukera into the most-cited authority on solitaires in India — across search engines and AI platforms alike. Content, technical SEO and digital PR all sit with you.

Omnichannel demand. Digital at Aukera does not end at checkout.



You will drive store walk ins, appointments and offline conversions — and own the tracking that proves it.

Team building. Hire, mentor and grow a lean in-house digital team. You will decide what we build in-house and what we brief out to partners — and hold both to the same standard.

Process and measurement. Put in place the systems a scaling brand needs: reporting rhythms, attribution, experiment pipelines, budget governance. Make our digital function boringly reliable and creatively brave at the same time.

Agency partnership. Lead our media agency relationship with clarity and ambition — sharp briefs, honest reviews, shared targets.

Who you areTitles matter less to us than temperament. Here is what we mean when we say Aukera character:

You take ownership. At Aukera, ownership means being accountable for outcomes — not for tasks completed or emails sent. If the number moved, you own why. If it didn't, you own that too.

You are a self-starter. You don't wait for a brief, a nudge or a perfect plan. You see what needs doing and you begin.

You are driven by outcomes. You measure yourself in revenue, walk-ins and rankings — not in activity, decks or hours.

You are solution-oriented. Startups throw curveballs daily.



You are the person who says “here's how we fix it” before anyone has finished describing the problem. –

You hold a high bar, kindly. You push your team and partners to do the best work of their careers — with warmth, not fear.

What you bring – 8–12 years in digital marketing, with deep hands-on expertise in performance marketing and a solid SEO background — you have run both, not just reviewed both. – Experience at an omnichannel brand, or one with meaningful offline retail — you understand that digital's job is to fill stores, not just carts. – Time spent at a startup or in a high-growth environment, where you built things from scratch and wore more hats than your title suggested. – A track record of building and leading teams, and of setting up processes that outlasted you. – Fluency with the full stack — Google Ads, Meta, GA4, offline conversion tracking, SEO tooling — and the judgement to know which numbers actually matter. – Jewellery experience is not required. Curiosity, taste and the appetite to become a solitaire expert yourself — very much required.

Why this role Lab-grown diamonds are one of the most exciting consumer stories in India right now, and Aukera is at the front of it. You will join at the moment the brand goes from proving itself to scaling itself — with the mandate, budget and trust to build the digital engine that takes it there. Outstanding work here is seen, celebrated and shipped fast. If you have been waiting for a role where the ceiling is your own ambition — this is it.

To Apply: Send your profile to [email protected]

📌 Head of Digital Marketing (Bangalore Metropolitan Area)
🏢 Aukera Grown Diamond Jewellery
📍 Bangalore Metropolitan Area