We are looking for a creative and performance-driven Social Media Executive to manage our Instagram presence. The candidate should be able to plan content, create and edit engaging Reels, schedule posts and consistently work towards improving reach, engagement and follower growth.

Key Responsibilities
Plan and maintain a monthly social media content calendar.
Create, shoot and edit Instagram Reels.
Develop engaging hooks, captions, Stories and post ideas.
Schedule and publish Reels, posts and Stories consistently.
Maintain a proper reposting and content-repurposing schedule.
Identify trending audio, formats and relevant content opportunities.
Manage comments, messages and audience engagement.
Monitor reach, engagement, profile visits and follower growth.
Analyse content performance and submit weekly reports.
Coordinate with photographers, editors and the management team.
Maintain the brand’s premium, warm and family-focused visual style.
Organise and maintain all social media content files.

Required Skills
Solid understanding of Instagram Reels and current trends.
Good video shooting and editing skills.
Experience with CapCut, Adobe Premiere Pro or similar software.
Working knowledge of Canva and Meta Business Suite.
Ability to write engaging hooks and captions.




Basic understanding of Instagram analytics.
Good communication and time-management skills.
Ability to work independently and meet posting deadlines.

Preferred Candidate
Minimum 1 year of relevant social media or content creation experience.
Experience with photography, parenting, baby, fashion or lifestyle brands is preferred.
Comfortable appearing in or directing Reels when required.
Creative, proactive and updated on social media trends.
Must have a portfolio or links to previously managed pages and edited Reels.

Performance Areas Performance will be evaluated based on:
Consistency of posting
Quality of Reels and content
Growth in reach and engagement
Improvement in relevant followers
Content calendar completion
Timely publishing and reporting
Number of qualified enquiries generated through social media

How to Apply Please share your resume, portfolio, Instagram pages previously managed and sample Reels edited by you.

Significant: This is a hands-on role. The candidate must be able to create content, shoot and edit Reels—not only plan or manage the page.

Pay: ₹15,000.00 - ₹30,000.00 per month

Perks
Paid sick time
Paid time off

Work Location: In person

📌 Social Media Executive – Content Creation & Reels Coimbatore
🏢 littleshotsbyhema
📍 Coimbatore