About the Role

We are looking for a Graphic Designer to join our Social Media Marketing team.

This is not a traditional graphic design role. Your work will primarily focus on creating visual content for social media, including posts, carousels, stories, ad creatives and campaign assets for our clients.

You’ll work closely with our social media and content team to turn ideas, briefs and campaigns into visually strong content that is relevant to the platform and audience.

Responsibilities

Design social media posts, carousels, stories and other digital creatives

Develop visual concepts based on content briefs and campaign objectives

Create creatives for organic social media and paid advertising

Adapt designs across different brands, audiences and platforms

Maintain consistency with brand guidelines

Stay updated with social media trends, visual styles and content formats

Collaborate with the SMM and content teams on monthly content calendars and campaigns

Make revisions based on feedback while maintaining quality and consistency

Explore AI tools and new design workflows to improve creative output

Requirements

Strong understanding of graphic design principles

Proficiency in Photoshop and/or Illustrator





Positive understanding of Instagram and social media content

Strong sense of typography, composition, colour and visual hierarchy

Ability to understand a brief and execute independently

Attention to detail and consistency

Creative mindset with an interest in social media

Ability to work in an on-site team environment

Good to Have

Experience designing social media content for brands

Knowledge of current social media trends

Basic motion graphics or video editing skills

Experience creating Meta ad creatives

Experience with AI-assisted design tools

- Basic understanding of copywriting and content creation

What We Value

We care more about what you can create than how many years you have been doing it.

We value creativity and original thinking. Beyond executing designs, we are looking for someone who can develop fresh visual ideas and create engaging content, not simply copy references or place content into templates. The ability to bring concepts to life in a unique and impactful way is essential.

If you have a strong portfolio, understand social media and can turn an idea into a compelling visual, we want to see your work.

Location: In office

Portfolio: Required

📌 Graphic Designer (India)
🏢 Greymatter
📍 India