Job Responsibilities
Build and execute social media strategy for KTM & Triumph in India across Instagram, YouTube, X, Facebook and emerging platforms.
Create content calendars that balance brand storytelling, product highlights, community culture, and real-world riding experiences.
Conceptualize and produce content — reels, films, static posts, ride stories, influencer/creator collaborations, behind-the-scenes.
Manage creators, photographers, filmmakers, agencies and internal stakeholders.
Be the voice of the rider community — engage, respond, listen, and bring insights back to the brand team.
Track performance: reach, engagement, followers, BSQ lift, ORM sentiment — and continuous improvement.




Spot cultural trends early and translate them into relevant content ideas.
Own social media budgets and content production timelines.

Stakeholders
Internal: Sales team, Brands Teams
External: Agencies

Competencies

Technical/ Functional:

Behavioural:
Align and motivate team for high performance
Collaborate across all interfaces
Uphold values; inculcate a culture of excellence
Generate ideas; solve problems creatively.
Champion improvements and positive change.
Develop and engage people.
Liasoning with all stakeholders specially sales team

📌 Mgr Content & Social Media Cmu Maharashtra (India)
🏢 Bajaj Auto
📍 India