Job Description
Job DescriptionSenior Meta Ads AssociatenOnsite | Full time
nExperience: 2-4 Years (Hands-on Meta Ads Experience)
Role OverviewnWe are seeking a highly performance-driven Senior Meta Ads Associate with strong hands-on experience in managing and scaling high-budget Meta Ads campaigns for D2C brands. The ideal candidate should have proven expertise in driving online sales, optimizing ROAS, and building conversion-focused campaign strategies.
Key Responsibilitiesn
- n
- Plan, execute, and optimize Meta Ads campaigns focused on conversions and sales.n
- Manage and scale high-budget accounts with monthly spends exceeding INR 1 Crore.n
- Develop performance strategies to improve ROAS, CPA, CTR, conversion rate, and overall revenue.n
- Work closely with D2C brands across apparel, cosmetics, beauty, hair care, and essential product categories.n
- Conduct audience research, targeting, retargeting, lookalike, and customer segmentation strategies.n
- Analyze campaign performance and identify opportunities for scaling and optimization.n
- Manage campaign structures,



creatives, ad sets, budgets, bidding, and performance testing.n
- Collaborate with creative and web teams to improve ad creatives, landing pages, and conversion performance.n
- Implement and monitor Meta Pixel, Conversion API, events, and conversion tracking.n
- Conduct A/B testing of audiences, creatives, copy, placements, and campaign strategies.n
- Stay updated with Meta Ads updates, algorithms, policies, and industry best practices.n
- Mentor and guide junior team members and contribute to overall performance strategy.n

Required Skills & Qualificationsn
- n
- 2-4 years of hands-on experience managing Meta Ads independently.n
- Strong experience with D2C brands and e-commerce sales/conversion campaigns.n
- Proven experience scaling Meta Ads campaigns with INR 1 Crore+ monthly spend.n
- Strong understanding of ROAS, CPA, CTR, CPM, conversion rate, and revenue metrics.n
- Exp

📌 Meta Ads Senior Associate (Noida)
🏢 Digi Sidekick
📍 Noida