About Us:

Vasundhra Raj Luxury Group is a multi-brand luxury retail company based in Uttarakhand, anchored by Vasundhra Raj Luxury Jewellery (VRLJ) alongside a diversified portfolio spanning fashion, lifestyle, wellness, and F&B; — including Manyavar, Raymond, Jockey, FirstCry, Titan Helios, Looks Salon, Geetanjali Salon, Burgrill, and Looks Academy. With new ventures in silver jewellery and luxury salon & skincare on the horizon, we are scaling our digital presence across a growing brand ecosystem.

Role Overview:

We are looking for a Digital Marketing Manager (Associate Level) to help drive the online presence of our brand portfolio, with a strong focus on engagement, footfall, and brand visibility across social media and digital campaigns. This is a hands-on, on-site role based out of our Dehradun office, ideal for someone early-to-mid in their digital marketing career who wants to work across a diverse luxury retail portfolio.

Key Responsibilities:

- Execute the digital marketing calendar across the group's brand portfolio, with priority focus on VRLJ
- Plan and manage day-to-day content posting across Instagram, Facebook, and other relevant platforms for multiple brand pages
- Coordinate with the in-house graphic design team to brief and produce visual and video content
- Assist in planning and running paid social media campaigns (Meta Ads, Google Ads)
- Track engagement, campaign performance,



and basic analytics reporting
- Support influencer outreach and local brand partnership coordination
- Maintain consistent brand tone and visual identity across digital touchpoints
- Coordinate with store/retail teams for digital tie-ins around launches, events, and promotions
- Stay updated on digital trends and competitor activity in luxury/lifestyle retail

Requirements:

- Bachelor's degree in Marketing, Communications, Business, or related field
- 2–3 years of experience in digital marketing/social media management, preferably in retail, fashion, or lifestyle brands
- Working knowledge of Meta Ads Manager and basic paid campaign execution
- Good understanding of social media platforms, content planning, and analytics tools (Instagram/Meta Insights, Google Analytics)
- Robust written communication skills and an eye for visual/brand aesthetics
- Ability to manage multiple brand handles/campaigns simultaneously
- Must be based in or willing to work on-site in Dehradun

What We Offer:

- Opportunity to work across a diverse, fast-growing multi-brand luxury retail group
- Hands-on exposure to brand strategy and leadership
- Collaborative environment with in-house design, operations, and HO support
- Growth path within a scaling digital marketing team

To apply: Send your resume and portfolio to [email protected]

📌 Digital Marketing Manager (Dehradun)
🏢 Vasundhra Raj Luxury
📍 Dehradun