Key Responsibilities

1. Digital Marketing Strategy

- Develop and execute comprehensive digital marketing strategies aligned with business and brand objectives.
- Manage digital presence across website, social media, search engines, email marketing and other relevant platforms.
- Develop digital campaigns for new product launches, collections, exhibitions and brand initiatives.

2. Performance Marketing & Lead Generation

- Plan and manage Google Ads, Meta Ads, LinkedIn Ads and other relevant paid campaigns.
- Drive qualified leads for dealers, distributors, architects, interior designers, OEMs and project customers.
- Monitor campaign performance, CPL, conversion rates, ROI and lead quality.
- Coordinate with the Sales team for effective lead tracking and conversion.

3. SEO & Website Management

- Improve website traffic, search rankings and organic visibility through SEO.
- Manage website content, product pages, landing pages, blogs and campaign pages.
- Ensure accurate and updated product information, specifications, images and technical content.

4. Social Media & Content

- Develop and implement social media strategy for platforms such as Instagram, Facebook, LinkedIn, YouTube and Pinterest.
- Plan monthly content calendars covering products, applications, projects, customer stories, design trends and company initiatives.
- Coordinate with creative agencies, designers, photographers and content creators.
- Ensure consistent brand communication and visual identity.

5. Content & Brand Communication

- Develop content focused on laminate applications, product features,



technical specifications, USPs and design inspiration.
- Create campaigns targeting architects, interior designers, dealers, builders, OEMs and end customers.
- Support product launches and promotional campaigns with digital communication assets.

6. Analytics & Reporting

- Track and analyze website, social media, SEO and paid campaign performance.
- Prepare monthly digital marketing dashboards and management reports.
- Use data and customer insights to optimize campaigns and improve ROI.
- Monitor competitor digital activities and industry trends.

7. CRM & Marketing Automation

- Support lead management through CRM and digital marketing platforms.
- Develop email/WhatsApp campaigns and customer engagement initiatives, wherever applicable.
- Maintain proper lead tracking and coordination with Sales.

8. Agency & Vendor Management

- Manage digital marketing agencies, freelancers and other external partners.
- Ensure timely delivery of campaigns, creatives, content and performance reports.
- Control digital marketing budgets and ensure optimum utilization.

Key Performance Indicators (KPIs)
- Website traffic and organic growth
- Qualified digital leads generated




- Lead-to-business conversion
- Cost per Lead (CPL) and campaign ROI
- SEO ranking and organic visibility
- Social media engagement and follower growth
- Digital campaign performance
- Website enquiries and product enquiries
- Brand reach and online visibility
- Timely execution of digital campaigns and product launches

Education & Experience
- Graduate/Postgraduate in Marketing, Digital Marketing, Communications, Business Management or related field.
- 6–10 years of relevant experience in Digital Marketing, preferably in laminates, building materials, interiors, architecture, furniture, home décor or related industries.
- Strong hands-on experience in performance marketing, SEO, social media, website management and analytics.
- Experience in B2B and B2C digital marketing will be an advantage.

Desired Skills
- Solid knowledge of Google Ads, Meta Ads, Google Analytics/GA4, SEO and social media platforms.
- Good understanding of lead generation and conversion funnels.
- Strong analytical and data interpretation skills.
- Excellent communication and content skills.
- Ability to manage agencies and multiple digital projects.
- Creative mindset with strong understanding of design, architecture and interior trends.
- Ability to work closely with Sales, Marketing, Product and Business teams.

Pay: ₹70,000.00 - ₹100,000.00 per month

Benefits

- Cell phone reimbursement
- Flexible schedule
- Food provided
- Paid sick time
- Provident Fund

Work Location: In person

📌 Digital Marketing Manager (Chandigarh)
🏢 Stylam Industries
📍 Chandigarh