Digital Marketing Executive – Lead Generation

Company: Bestination Holidays Pvt. Ltd.

Industry: Travel & Tourism

Department: Digital Marketing

Role Focus: Lead Generation & Performance Marketing

About the Role

Bestination Holidays is looking for a result-oriented Digital Marketing Executive specializing in Lead Generation to drive high-quality enquiries and conversions for our Domestic and International Tour Packages.

The ideal candidate should have hands-on experience in Meta Ads, Google Ads, campaign optimization, lead generation, remarketing, and performance analysis. The role will be strongly focused on generating qualified travel leads at an optimum Cost Per Lead (CPL) and continuously improving campaign performance.

Key Responsibilities

- Plan, create, manage, and optimize Meta Ads (Facebook & Instagram) and Google Ads campaigns.
- Generate high-quality leads for International GIT Tours, FIT Packages, Domestic Tours, MICE, Corporate Travel, Visa Services, and other travel products.
- Develop campaign strategies based on destination, target audience, travel dates, demographics, interests, and customer behaviour.
- Monitor and optimize Cost Per Lead (CPL), Conversion Rate, CTR, CPC, ROAS, and overall campaign performance.
- Manage campaign budgets effectively and allocate spending based on performance.
- Create and test different audiences, creatives, ad copies, landing pages, and offers through A/B testing.
- Set up and manage Meta Pixel, Conversion API, Google Analytics (GA4), Google Tag Manager, and conversion tracking.
- Build remarketing and retargeting campaigns for website visitors,



social media audiences, and previous enquiries.
- Coordinate with the creative/content team for high-converting reels, videos, posters, ad copies, and campaign creatives.
- Ensure leads generated through digital campaigns are properly integrated into the CRM/lead management system.
- Track lead quality and work closely with the sales team to understand lead-to-booking conversion.
- Identify campaigns and destinations generating the highest-quality enquiries and bookings.
- Prepare daily, weekly, and monthly performance reports for management.
- Stay updated with changes and current features across Meta, Google, Instagram, YouTube, and other digital advertising platforms.

Key Performance Indicators (KPIs)

Performance will primarily be measured on:

- Number of qualified leads generated
- Cost Per Lead (CPL)
- Lead quality
- Lead-to-booking conversion rate
- Cost Per Acquisition/Booking
- Return on Advertising Spend (ROAS)
- Campaign budget utilization
- Growth in digital enquiries and sales

Candidate Requirements
- Minimum 2–3 years of hands-on experience in Digital Marketing / Performance Marketing / Lead Generation.
- Strong practical knowledge of Meta Ads Manager and Google Ads.




- Proven experience in running lead-generation and conversion campaigns.
- Experience with GA4, Google Tag Manager, Meta Pixel and Conversion API.
- Good understanding of CRM-based lead management and conversion tracking.
- Strong analytical skills and ability to make decisions based on campaign data.
- Experience in Travel & Tourism, Hospitality, Aviation, or a related industry will be an added advantage.
- Should be highly result-oriented and comfortable working with monthly lead and conversion targets.

Preferred Candidate

We are particularly looking for someone who understands that digital marketing is not just about reach, followers, likes, or impressions — the primary objective is to generate qualified enquiries that convert into actual business.

The candidate should be capable of taking ownership of campaigns from planning → execution → lead generation → optimization → conversion analysis → reporting.

Why Join Bestination Holidays?

Be part of an established travel company and play a key role in expanding our digital customer acquisition. You will have the opportunity to market exciting destinations worldwide, experiment with new digital strategies, and directly contribute to the company's sales and growth.

Interested candidates can apply with their updated CV along with details of campaigns previously handled, advertising budgets managed, average CPL achieved, and measurable lead-generation results.

Pay: ₹20,000.00 - ₹35,000.00 per month

Benefits

- Flexible schedule
- Provident Fund

Work Location: In person

📌 Digital Marketing Assistant - Lead Generation (Palarivattom)
🏢 Bestination Holidays
📍 Palarivattom