Job DescriptionWE ARE HIRING | GENERAL MANAGER – EAST ZONE
NLocation: East India
NFunction: Sales & Business Development
NIndustry: Apparel | Rainwear | Winterwear | Outerwear
NCTC: Up to ₹40–45 LPA
NReporting To: Business Head / Director
NWe are looking for an experienced General Manager – East Zone to drive business growth, market expansion, channel development, and overall sales performance across the Eastern region.
NKey Responsibilities
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Develop and execute theEast Zone sales strategy for Rainwear & Winterwear categories. N
Drive business across West Bengal, Bihar, Jharkhand, Odisha, Assam & other Eastern markets. N
Manage and expand distributor, dealer, MBO, retail and institutional networks. N
Own revenue, sales targets, profitability, collections and channel productivity. N
Lead and mentor the regional sales team and field force. N
Identify recent markets and appoint strategic channel partners. N
Develop seasonal sales plans aligned with monsoon and winter demand cycles. N
Track competition, pricing, schemes,



product trends and market intelligence. N
Ensure effective primary & secondary sales, stock rotation and distributor productivity. N
Work closely with Product, Marketing, Supply Chain and Production teams. N
Conduct regular market visits and drive territory-wise growth plans. N

nCandidate Profile
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Graduate / MBA inSales & Marketing preferred. N
15+ years of experiencein Sales & Business Development. N
Robust experience in East India markets with an established distributor/dealer/retail network. N
Candidates from Rainwear, Winterwear, Outdoor Apparel, Jackets, Outerwear or Seasonal Wear will be preferred. N
Proven experience managing large sales teams and zonal/regional businesses. N
Solid understanding ofGeneral Trade, MBO, Distributor & Retail channels. N
Excellent commercial acumen with knowledge of margins, schemes, collections and profitability. N
Willingness to tr

📌 General Manager Secunderabad
🏢 UNISON INTERNATIONAL CONSULTING ( The Recruitment
📍 Secunderabad