heBroThing is a premium men's dating and lifestyle coaching brand built around its founder — a 2x TEDx speaker featured in the Times of India, with 10 years of coaching experience. We run YouTube, Instagram, and Facebook, a production setup, and a team of editors. The content isn't a side function here — it is the growth engine of the business.

See what you'd be leading: YouTube: youtube.com/thebrothing · Instagram: @thebrothing.official · @arunav_thebrothing · Web: thebrothing.com The role We're hiring a Content Head to own our entire content operation — strategy, production, team, and numbers — across YouTube, Instagram, and Facebook. This is a player-coach role: you set the direction, run the team, and still stay close enough to the work to fix a weak hook or reshape a script yourself.

Your two mandates

- Grow the brand pages — subscribers, followers, views, and the leads they generate.
- Build the founder's personal brand — position him as the definitive voice in his category, across platforms.

What you'll own

- Content strategy and calendar across YouTube (long-form Shorts), Instagram, and Facebook — built on data, not guesswork.
- Founder personal branding — narrative, positioning, content pillars, and a consistent presence that converts attention into trust and trust into clients.
- The content team — brief and manage editors, scriptwriters, and the growth/social function; own quality and deadlines end to end.
- Shoot direction — plan shoot days, run them, and make sure every planned piece gets shot and shipped.
- Hooks, scripts, and packaging — titles, thumbnails, retention structure. You know why a video works before it's published.
- Growth systems for the coaching niche — you understand how coaching and education brands grow: authority content, lead magnets, webinar funnels, and community. Views that don't feed the business don't count.




- Analytics and reporting — weekly numbers on growth, retention, CTR, and content-driven leads. Kill what doesn't work, scale what does.

Who we're looking for

- 4-6 years in content/social media, with at least one team or function you've led.
- Proof of growth — pages or channels you've grown, with before/after numbers or analytics you can show.
- Experience in the coaching, education, or creator/personal-brand space — you know this niche's playbook, not just generic social media.
- Strong command of YouTube, Instagram, and Facebook at the algorithm level.
- You can write and fix scripts and hooks yourself — you lead from the front, not from a dashboard.
- Comfortable running a shoot floor and directing on-camera talent, including the founder.
- Organised, deadline-driven, and able to run a multi-person pipeline without being chased.

Bonus points

- You've built a founder's or creator's personal brand before and can show the arc.
- You understand content-to-lead funnels (webinars, lead magnets, DM automations).
- Hindi English content sensibility.

What you get

- ₹50,000/month performance incentives linked to growth (structure shared on selection).
- Full ownership of a content engine with a studio, an editing team, and a founder who shows up on camera and invests in content.
- A leadership seat in a fast-scaling premium brand — what you build here is yours to point at.

Location: Noida Sector 6 (on-site), with shoot days as required.

How to apply Send the following to [email protected] or WhatsApp 91 99995 77772:

- Your CV.
- Pages or channels you've grown — with numbers or analytics screenshots.
- One personal brand you've worked on (or a one-page plan for how you'd build our founder's).
- Your 90-day plan headline: three things you'd change in our content in the first 90 days.

Applications without points 2 and 3 will not be considered.

Pay: ₹35,000.00 - ₹50,000.00 per month

Advantages

- Paid sick time

Work Location: In person

📌 Content Head (Noida)
🏢 TheBroThing
📍 Noida