Content Marketing Specialist

Company: Pathway Property

Reports to: Marketing Manager

Employment type: Full-time

Alternative titles: Content & Copywriting Specialist | Content Strategist (Copy) | Marketing Copywriter

About the role

Pathway Property is a Melbourne-based buyers agency helping clients build property portfolios, alongside Pathway Property Law and our owner-occupier arm.

We publish constantly: social media, podcasts, newsletters, email campaigns and blogs. This role owns the words behind all of it.

You are not a generalist marketer. You are the person who turns property data, market movements and client wins into content people actually read and act on. If you can write a suburb breakdown that makes an investor stop scrolling, this is your role.

What you'll be doing

- Social media content and scripts

Write scripts for all video content (reels, TikTok, YouTube shorts, long-form YouTube), ready to hand to our video editors

Write hooks, captions, carousel copy and on-screen text for LinkedIn, Instagram, TikTok, Facebook and YouTube

Write copy for founder and team personal brand content, matching each person's voice

Build and maintain the content calendar in Notion, so we always have 2-4 weeks of scripts ready

Turn one idea into many formats: a single suburb analysis becomes a reel, a carousel, a newsletter section and a blog

- Newsletters

Write our regular subscriber newsletter end to end: subject line, structure, market commentary, property picks, calls to action

Translate internal market data and deal outcomes into commentary a non-expert can follow

Keep a consistent voice, cadence and format so subscribers know what they're getting

- Email marketing campaigns

Write nurture sequences, launch campaigns, webinar invites,



event promos and re-engagement flows

Write subject lines and preview text built to be opened, and test them

Segment-aware copy: first home buyers, investors, SMSF buyers and commercial clients are not the same audience

Work with the Marketing Manager to build campaigns in our email platform and report on results

- Blogs and long-form

Write SEO-driven blog articles on suburbs, strategies, market updates, legal and finance topics

Research using our internal data sources, market reports and analysis team outputs

Produce lead magnets: guides, checklists, reports and landing page copy

- Content optimisation

Own keyword research and on-page SEO: titles, meta descriptions, headings, internal linking

Refresh and repurpose existing content that is underperforming

Track performance (opens, clicks, reach, watch time, rankings) and feed the numbers back into what we write next

Maintain the content style guide, tone of voice and brand messaging across every channel

- Everything else content

Website copy, landing pages, sales collateral, client-facing documents and podcast show notes

Proofread and edit content from across the business before it goes out

What success looks like

First 30 days

Learn our voice, audiences and offers

Take over the newsletter and social scripts

First 90 days A full content calendar running 3+ weeks ahead

Measurable lift in email open and click rates





Blog publishing cadence established

Ongoing

Consistent publishing across every channel with zero last-minute scrambles

Content that generates enquiries, not just impressions

What we're looking for

Required

2+ years writing content in a marketing, agency or in-house role

Genuinely strong writing. Clear, specific, direct. No fluff, no filler, no AI slop

Proven short-form video scripting - you understand hooks and retention

Email marketing experience, including subject line testing and sequences

Working SEO knowledge: keyword research, on-page optimisation, search intent

Ability to research an unfamiliar topic and write about it credibly

Highly organised and deadline-driven with minimal supervision

Highly regarded

Experience in property, finance, legal or skilled services

Familiarity with the Australian property market and investment concepts

Experience with Notion, Canva, HubSpot, WordPress/Webflow or similar

Basic design or video editing ability

Podcast content experience

Not required A marketing degree. Send us your writing instead.

What we offer A business that publishes daily, so your work is live immediately

Direct access to founders and real deal data - you'll never be writing in the dark

Genuine ownership of the content function, not execution of someone else's brief

Room to grow into a Content Lead or Marketing Manager position

Flexible, remote-friendly working arrangements

How to apply

Send through

Your CV

3 writing samples (at least one social script and one email or newsletter)

A short note on one piece of property content you've seen that worked, and why

Applications without writing samples will not be considered.

📌 Content Marketing Specialist (Kolamba)
🏢 10X Talent
📍 Kolamba