About Smart Caffeine

Smart Caffeine is a functional wellness brand offering science-backed, clean-label caffeine-based products designed for focus, energy, and performance. Our product range includes caffeine supplements, nootropic blends, and energy shots targeted at urban specialists, students, and fitness enthusiasts. As we expand our retail presence across India, we are looking for passionate and driven sales professionals to take our brand directly to store shelves and consumers.

Role Summary

The Direct Sales Executive is a field-facing role responsible for driving visibility, sales, and distribution of Smart Caffeine products at retail outlets including pharmacies, gyms, up-to-date trade stores, health & wellness stores, and convenience stores. You will be the brand ambassador on the ground — educating store staff, building relationships with retailers, and ensuring consistent product placement.

Key Responsibilities

Sales & Target Achievement
Meet or exceed monthly sales targets assigned by the Area Sales Manager.




Actively pitch and sell Smart Caffeine products to store owners, managers, and procurement teams.
Upsell and cross-sell the product range to maximise order value per outlet.

Retail Coverage & Distribution
Cover an assigned beat plan of retail outlets daily (pharmacies, gyms, health stores, kirana + modern trade).
Ensure availability and visibility of Smart Caffeine products in all covered outlets.
Identify and onboard new retail accounts in the assigned territory.

Merchandising & Brand Visibility
Execute in-store branding, shelf placement, and display setups as per brand guidelines.
Ensure products are prominently placed, correctly priced, and well-stocked.
Report competitor activity, pricing, and promotions directly to the Founder.

Relationship Management
Build and maintain solid relationships with store owners, pharmacists, and floor staff.
Conduct brief product demos and awareness sessions for store staff to aid second

📌 Direct Sales Executive Mahipalpur (India)
🏢 safeducate learning pvt.ltd
📍 India