Business Development & Digital Marketing Executive

Company: Radiance Global Traders Pvt. Ltd.

Industry: Exporter – Food & Agro Products

Location: Thiruvanmiyur, Chennai

Job Type: Full time

Experience: 1–4 Years preferred

Job Summary

Radiance Global Traders Pvt. Ltd. is looking for an energetic and result-oriented Business Development & Digital Marketing Executive to support our lead generation, customer acquisition and existing-client coordination activities.

The candidate will be responsible for identifying potential B2B customers, generating qualified leads through various online channels, conducting email and WhatsApp outreach, managing B2B portals and LinkedIn activities, following up with prospects, understanding their requirements and supporting the conversion of leads into business.

The role will also involve regular coordination with existing customers regarding enquiries, requirements and ongoing business.

Key Responsibilities

Lead Generation & Prospecting

- Identify potential B2B customers/importers/distributors through online research and various industry sources.
- Gather and maintain accurate contact details of decision-makers, purchase managers, import managers and other relevant contacts.
- Generate qualified leads from target countries and markets.
- Explore new digital platforms, databases and other lead-generation methods to continuously build the sales pipeline.

Email & WhatsApp Marketing

- Plan and execute targeted email campaigns to prospective customers.
- Conduct professional WhatsApp outreach to potential clients wherever appropriate.
- Prepare suitable introductory messages, product offers and follow-up communications.
- Track responses and conduct systematic follow-ups with prospects.

B2B Portal Management

- Manage company presence and enquiries on Alibaba and other relevant B2B portals.
- Regularly post/update products, product information and company details.
- Respond promptly to buyer enquiries and identify genuine business opportunities.
- Explore new B2B portals and digital channels suitable for generating export leads.

LinkedIn & Digital Marketing

- Identify and connect with relevant buyers and decision-makers through LinkedIn.




- Coordinate regular LinkedIn posts relating to the company, products and business activities.
- Use LinkedIn and other digital channels for B2B prospecting and lead generation.
- Suggest and implement additional digital marketing strategies that can generate quality business enquiries.

Lead Follow-up & Business Development

- Maintain regular follow-up with generated leads through email, WhatsApp, LinkedIn and telephone.
- Understand customer requirements including product, specification, quantity, packaging, target price and delivery requirements.
- Qualify leads based on business potential and buying intention.
- Coordinate internally for quotations, samples, product details and other information required by prospective customers.
- Follow leads systematically from initial contact through enquiry, quotation, negotiation and conversion.
- Maintain an updated lead tracker/CRM with lead status and next action.

Existing Customer Coordination

- Maintain regular communication with existing customers.
- Understand their ongoing and upcoming product requirements.
- Follow up on enquiries, quotations, samples, orders and other commercial requirements.
- Coordinate with internal departments to ensure timely response to customers.
- Identify opportunities for repeat orders, additional products and increased business from existing customers.

Candidate Profile The ideal candidate should have:

- 1–4 years of experience in B2B lead generation, digital marketing, business development or inside sales.
- Good internet research and lead-generation skills.
- Experience with LinkedIn, email marketing, WhatsApp Business and B2B portals.
- Good written and spoken English.
- Strong communication and customer follow-up skills.
- Ability to communicate confidently with domestic and international customers.




- Good working knowledge of MS Excel/Google Sheets and lead tracking.
- Self-driven attitude with a strong focus on generating enquiries and converting opportunities.
- Ability to learn about products and understand customer requirements.
- Experience in export, food products, agro commodities, spices or international B2B business will be an added advantage.

Key Performance Indicators (KPIs)

Performance will primarily be evaluated based on:

- Number of relevant new prospects identified
- Number of qualified leads generated
- Email/WhatsApp/LinkedIn outreach and response rates
- Number of genuine enquiries generated
- Follow-up effectiveness
- Number and value of leads converted into business
- Growth of business from existing customers
- Accuracy and regular updating of lead/customer database

Skills

B2B Lead Generation | Business Development | Digital Marketing | LinkedIn Marketing | Email Marketing | WhatsApp Marketing | Alibaba | B2B Portals | Customer Relationship Management | Inside Sales | Market Research | International Business | Export Marketing | Lead Conversion

This job can also be searched as "Business Development Executive", "Digital Marketing Executive" & "Social Media Marketing Executive"

Pay: ₹20,000.00 - ₹27,000.00 per month

Benefits

- Cell phone reimbursement
- Food provided
- Health insurance
- Paid sick time

Application Question(s):
- How many years of experience do you have in B2B lead generation / business development?
- Have you independently identified potential B2B customers and collected decision-makers’ contact details through LinkedIn, Google, B2B portals, databases or other online sources?
- Have you handled cold email/WhatsApp/LinkedIn outreach and regularly followed up with prospects to understand their requirements and convert them into genuine enquiries or business?
- Are you comfortable communicating with domestic and international customers through email, WhatsApp and telephone calls in English?
- Briefly describe your previous experience in B2B lead generation. Approximately how many leads/enquiries did you generate per month, and what methods/tools did you use?

Work Location: In person

📌 Business Development & Digital Marketing Executive (Thiruvanmiyur)
🏢 Radiance Global Traders
📍 Thiruvanmiyur